Blog: Soft drinks firms face hard choices
Olly Wehring | 8 March 2006
Who’d be a CSD CEO this month? It’s not been easy of late for the carbonated soft drinks companies of the world, but those operating here in the UK are having a rare old time in March.
In spite of trying to make a half empty glass look half full, Britvic last week pointed to the first two months of this year as evidence that soft drinks are struggling in the country.
“Since Christmas, there has been a weakening in the total soft drinks market in the UK,” the company said. “If the soft drinks market shows recovery over the balance of the year as we anticipate, we remain confident of delivering earnings within market expectations, albeit at the lower end.”
Looks like a big if, if the start of 2006 is anything to go by - Britvic also noted that, for the 12 weeks to 25 December, revenue was up by only 1% and operating profit pre-exceptionals rose by 5% compared to the same period last year.
Add to this the recent testing in the country of soft drinks for the cancer-causing chemical benzene, and the alarm bells just get louder.
The Food Standards Agency has been testing 230 soft drinks available in the UK, and found benzene levels of up to eight parts per billion in some brands, eight times the level permitted in drinking water. Naturally, some of the UK press had a field day, in spite of the FSA noting that the levels of benzene were very low and not a concern for public health. Indeed, the British Soft Drinks Association highlighted the comments, adding that there was nothing to worry about.
But something still worries me. Here in the UK, a legal limit has been set for the amount of benzene found in drinking water, but no legal limit exists for the amount of benzene in soft drinks. Oh, and the word ‘cancer’ is in the news stories.
This one needs handling with kid gloves, otherwise the CSD market will turn yet more unpalatable than it currently is.
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....
- Coca-Cola pressure builds as bid rumours swirl
- Gin: Plymouth's from Plymouth, London's from...?
- Comment - IPO Launch a Tonic for Fever-Tree
- Fireball Recall: Putting Out Fire with Anti-Freeze
- Why Chinese beverages won't conquer the world
- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Anheuser-Busch InBev cuts jobs in US shake-up
- Diageo targets Millenial women with Baileys push
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- The IWSR Global Trends Report 2014
- Global Cognac insights - market forecasts, product innovation and consumer trends research