Blog: Andy MortonSmile, you're part of the "emotional contagion" industry

Andy Morton | 30 September 2014

It seems like there's precious little in the world that can make people smile these days. Luckily, we're in an industry that has just been scientifically proven to do just that.

According to a study published in Clinical Psychological Science today, men drinking alcohol in a social setting are more prone to respond to a smile with a smile of their own compared to non-drinkers. It appears smiles are spreadable when mixed with drinks.

Interestingly, women were found to be immune to the so-called “emotional contagion” of alcohol and, presumably, sat poe-faced throughout the study.

Seeing as it involved drunk guys grinning at each other, perhaps they were just too frightened to join in. 




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