Blog: Small step for vodka but Cognac wins the space race
Andy Morton | 24 February 2014
La Martiniquaise-Bardinet's vodka brand Poliakov has today (24 February) claimed a first with the news that it has launched a bottle into space. Well, 20 miles up, at least.
As far as marketing tactics go, the footage of the bottle rising into the stratosphere is fairly impressive, though strikingly similar to that of other amateur YouTube space launches that have seen action figures, and even a slice of pizza, hit similar heights.
Vodka, however, has a surprisingly limited relationship with the great unknown - which is surprising, bearing in mind its connections with that most space-travelled of nations, Russia.
While US missions have always been alcohol free, cosmonauts have long been allowed the odd tipple, though not of vodka, of Cognac. Handy for those cold nights on the Mir space station.
According to this article in the UK's Daily Telegraph, back in the 1990s, Mir crew members used to have so many bottles of the French spirit hidden around the vessel, they would show up unexpectedly.
"Sometimes we would bump into a bottle of Cognac," one said. "What a joy it was."
As promised, Pernod Ricard provided further details behind its 'Allegro' cost-saving programme last week. The concept was first given an airing in February this year, and all we were given at the time...
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Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard's Allegro cost-saving programme
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter
- Molson Coors appoints Europe CEO