Blog: Andy MortonSmall step for vodka but Cognac wins the space race

Andy Morton | 24 February 2014

La Martiniquaise-Bardinet's vodka brand Poliakov has today (24 February) claimed a first with the news that it has launched a bottle into space.

As far as marketing tactics go, the footage of the bottle rising into the stratosphere is fairly impressive, though strikingly similar to that of other amateur YouTube space launches that have seen action figures, and even a slice of pizza, venture into the great unknown.

Until now, vodka has had a limited relationship with space - a surprise, given its connections with Russia. Even though Russian cosmonauts are allowed the odd tipple (unlike their tee-total American peers), they've traditionally stuck to Cognac rather than vodka. In fact, according to this article in the UK's Daily Telegraphcrew on the Mir space station would have so much alcohol squirrelled away that it would float around the vessel unimpeded.

"Sometimes we would bump into a bottle of Cognac," one said. "What a joy it was."

 

 

 

Sectors: Spirits

BLOG

Cannabis and alcohol - a potent mix

It's yet another sign that the legal marijuana business is moving closer to the alcohol industry in the US....

ANALYSIS

Focus - Brown-Forman's FY Performance by Region, Brand

Earlier today, Brown-Forman posted its Q4 and FY results. Here, just-drinks takes a closer look at the company's performance by region and by brand in the 12 months to the end of April....

BLOG

Measuring up fake wine

Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...

ANALYSIS

Focus – Brown Forman's Slane Castle Irish Whiskey Ltd

Late yesterday, Brown-Forman announced its entry into the Irish whiskey category through the purchase of Slane Castle Irish Whiskey Ltd...

BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

just-drinks homepage



Forgot your password?