Blog: Andy MortonSmall step for vodka but Cognac wins the space race

Andy Morton | 24 February 2014

La Martiniquaise-Bardinet's vodka brand Poliakov has today (24 February) claimed a first with the news that it has launched a bottle into space. Well, 20 miles up, at least.

As far as marketing tactics go, the footage of the bottle rising into the stratosphere is fairly impressive, though strikingly similar to that of other amateur YouTube space launches that have seen action figures, and even a slice of pizza, hit similar heights.

Vodka, however, has a surprisingly limited relationship with the great unknown - which is surprising, bearing in mind its connections with that most space-travelled of nations, Russia. 

While US missions have always been alcohol free, cosmonauts have long been allowed the odd tipple, though not of vodka, of Cognac. Handy for those cold nights on the Mir space station.

According to this article in the UK's Daily Telegraph, back in the 1990s, Mir crew members used to have so many bottles of the French spirit hidden around the vessel, they would show up unexpectedly.

"Sometimes we would bump into a bottle of Cognac," one said. "What a joy it was."

 

 

 

Sectors: Spirits

COMMENT

Comment - Spirits - Hybrid Spirits: Innovation or Laziness?

This month, Richard Woodard looks at the NPD trend of blending spirits either together or with another alcoholic segment to create a whole, new sub-category. Is this really innovation at its purest?...

BLOG

"Sell me more, sell me mo[CLICK]" - The Riesling Greasling

Here's a brave move by the folk from Camerata at Paulie's in Houston: a wine-related parody of Summer Nights from Grease....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....

BLOG

Timothy Taylor gets into the groove with Champion Beer of Britain win

UK brewer Timothy Taylor is back in the headlines after winning 'Champion Beer of Britain' at the Great British Beer Festival (GBBF) today. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Guinness, Campari, Vitaminwater and Treasury Wine Estates....

just-drinks homepage



Forgot your password?