Blog: Andy MortonSmall step for vodka but Cognac wins the space race

Andy Morton | 24 February 2014

La Martiniquaise-Bardinet's vodka brand Poliakov has today (24 February) claimed a first with the news that it has launched a bottle into space. Well, 20 miles up, at least.

As far as marketing tactics go, the footage of the bottle rising into the stratosphere is fairly impressive, though strikingly similar to that of other amateur YouTube space launches that have seen action figures, and even a slice of pizza, hit similar heights.

Vodka, however, has a surprisingly limited relationship with the great unknown - which is surprising, bearing in mind its connections with that most space-travelled of nations, Russia. 

While US missions have always been alcohol free, cosmonauts have long been allowed the odd tipple, though not of vodka, of Cognac. Handy for those cold nights on the Mir space station.

According to this article in the UK's Daily Telegraph, back in the 1990s, Mir crew members used to have so many bottles of the French spirit hidden around the vessel, they would show up unexpectedly.

"Sometimes we would bump into a bottle of Cognac," one said. "What a joy it was."

 

 

 

Sectors: Spirits

BLOG

Flavour stick "ages whisk(e)y three years in 24 hours"

Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....

BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

just-drinks homepage



Forgot your password?