Blog: Sign that wine
Chris Brook-Carter | 30 March 2004
You heard it here first – the 21st century investment vehicle of choice will be wine. And an easy way to make yet more money from the grape juice? Put your signature on the label. Just make sure you’re young, famous and beautiful.
A bottle of Pinot Noir from Willamette Valley Vineyards in the US found its way into a cast party for the popular US comedy Friends late last year. All six Friends autographed the bottle, then it was promptly returned to the makers.
The signed bottle now takes pride of place in the winery’s tasting room, and is apparently more popular with visitors than a photograph of former President Clinton holding a large bottle of the winemaker’s Pinot Noir.
Ebay members – keep your eyes peeled.
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A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
Rarely do sponsorship deals pay off so quickly. ...
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