Blog: Sign that wine
Chris Brook-Carter | 30 March 2004
You heard it here first – the 21st century investment vehicle of choice will be wine. And an easy way to make yet more money from the grape juice? Put your signature on the label. Just make sure you’re young, famous and beautiful.
A bottle of Pinot Noir from Willamette Valley Vineyards in the US found its way into a cast party for the popular US comedy Friends late last year. All six Friends autographed the bottle, then it was promptly returned to the makers.
The signed bottle now takes pride of place in the winery’s tasting room, and is apparently more popular with visitors than a photograph of former President Clinton holding a large bottle of the winemaker’s Pinot Noir.
Ebay members – keep your eyes peeled.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery