Blog: Chris Brook-CarterSign that wine

Chris Brook-Carter | 30 March 2004

You heard it here first – the 21st century investment vehicle of choice will be wine. And an easy way to make yet more money from the grape juice? Put your signature on the label. Just make sure you’re young, famous and beautiful.

A bottle of Pinot Noir from Willamette Valley Vineyards in the US found its way into a cast party for the popular US comedy Friends late last year. All six Friends autographed the bottle, then it was promptly returned to the makers.

The signed bottle now takes pride of place in the winery’s tasting room, and is apparently more popular with visitors than a photograph of former President Clinton holding a large bottle of the winemaker’s Pinot Noir.

Ebay members – keep your eyes peeled.


BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?