Blog: Sierra Nevada heralds its new hop oil beer - video

James Wilmore | 6 February 2015

California's Sierra Nevada Brewing Co is very proud of its new Hop Hunter IPA, which contains hop oil. 

And to celebrate it becoming part of its permanent portfolio, the brewer has released a video explaining exactly what hop oil is. Essentially it comes from steam-distilling hops out in the field. Fortunately the company can really start the push now, having avoided a legal battle with fellow Californian craft brewer Lagunitas over Hop Hunter IPA's label 


Sectors: Beer & cider

ANALYSIS

Will Brexit make a winner out of Travel Retail? - TFWA 2016 Preview

As the Travel Retail industry gathers for next week's TFWA World Exhibition amid the luxury yachts and pampered pooches of sunny Cannes, this most global of sales channels has much to ponder....

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?