Blog: Andy MortonSidel wants you to see the light(weight bottles)

Andy Morton | 2 December 2014

PET bottle maker Sidel has created a cost calculator that claims to show how much money a beverage company can save by switching to less heavy packaging.

It's clearly a marketing gimmick, but it does highlight the benefits of trimming margins. According to Sidel, if customers switched to its Sidel StarLite format, they could save on average EUR0.004 per bottle. Doesn't sound like much, but if you multiply that over the global industry, then it amounts to EUR1.3bn in savings.

Click here to access the calculator.




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