Blog: Andy MortonSidel wants you to see the light(weight bottles)

Andy Morton | 2 December 2014

PET bottle maker Sidel has created a cost calculator that claims to show how much money a beverage company can save by switching to less heavy packaging.

It's clearly a marketing gimmick, but it does highlight the benefits of trimming margins. According to Sidel, if customers switched to its Sidel StarLite format, they could save on average EUR0.004 per bottle. Doesn't sound like much, but if you multiply that over the global industry, then it amounts to EUR1.3bn in savings.

Click here to access the calculator.

 

 

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?