Blog: Olly WehringShe's drinking WHAT?!

Olly Wehring | 12 January 2006

Stay off the Stella and stick with Stoli – that seems to be the message from style gurus in the UK.

A new survey from liqueur brand De Kuyper has found that, when on a date, two-thirds of the UK population will make a judgement about their companion for the evening based on what they choose at the bar.

And that’s not all; a majority of these people (62%) are also prepared to raise a glass of something they wouldn’t normally drink simply to impress. Cocktails (38%) and a glass of fine wine (39%) come out top as the drinks to be seen with; it’s probably safe to assume that a pint of bitter or a Babycham didn’t figure too highly.

So, you’re on a date and what your companion drinks is just as an important factor in whether things progress as physical attraction or - God forbid - something as inconsequential as someone’s personality.

Shallow and small minded? I’d say so. But maybe I’m wrong because, according to (it gets worse) the country’s relationship psychologists, you are what you drink.

“It’s not only your clothes or hairstyle that give out clues about what kind of person you are,” says relationship shrink Mo Shapiro. “Your choice of drink is also a comment about your personality.” Thanks Mo. I like Guinness, so what does that make me?

And, tragically, it seems that some are using clothes and hairstyle in conjunction with the drink they choose. The survey goes on to say that more people in London than anywhere else in the UK match the cocktail they drink to an outfit they wear.

I ask you.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?