Blog: She's drinking WHAT?!
Olly Wehring | 12 January 2006
Stay off the Stella and stick with Stoli – that seems to be the message from style gurus in the UK.
A new survey from liqueur brand De Kuyper has found that, when on a date, two-thirds of the UK population will make a judgement about their companion for the evening based on what they choose at the bar.
And that’s not all; a majority of these people (62%) are also prepared to raise a glass of something they wouldn’t normally drink simply to impress. Cocktails (38%) and a glass of fine wine (39%) come out top as the drinks to be seen with; it’s probably safe to assume that a pint of bitter or a Babycham didn’t figure too highly.
So, you’re on a date and what your companion drinks is just as an important factor in whether things progress as physical attraction or - God forbid - something as inconsequential as someone’s personality.
Shallow and small minded? I’d say so. But maybe I’m wrong because, according to (it gets worse) the country’s relationship psychologists, you are what you drink.
“It’s not only your clothes or hairstyle that give out clues about what kind of person you are,” says relationship shrink Mo Shapiro. “Your choice of drink is also a comment about your personality.” Thanks Mo. I like Guinness, so what does that make me?
And, tragically, it seems that some are using clothes and hairstyle in conjunction with the drink they choose. The survey goes on to say that more people in London than anywhere else in the UK match the cocktail they drink to an outfit they wear.
I ask you.
Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....
UK brewer Timothy Taylor is back in the headlines after winning 'Champion Beer of Britain' at the Great British Beer Festival (GBBF) today. ...
Here's a round-up of the top stories on just-drinks last week, featuring Guinness, Campari, Vitaminwater and Treasury Wine Estates....
Last week C&C Group wasn't best pleased when Polish advertising laws banned it from using it Magners logo on Celtic Football Club's kit for the team's Champions League qualifying match against Legia W...
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Coca-Cola can unleash Monster with energy plunge
- just The Preview - Carlsberg's Q2 & H1
- Diageo appoints head for Asia marketing unit
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat