Blog: She's drinking WHAT?!
Olly Wehring | 12 January 2006
Stay off the Stella and stick with Stoli – that seems to be the message from style gurus in the UK.
A new survey from liqueur brand De Kuyper has found that, when on a date, two-thirds of the UK population will make a judgement about their companion for the evening based on what they choose at the bar.
And that’s not all; a majority of these people (62%) are also prepared to raise a glass of something they wouldn’t normally drink simply to impress. Cocktails (38%) and a glass of fine wine (39%) come out top as the drinks to be seen with; it’s probably safe to assume that a pint of bitter or a Babycham didn’t figure too highly.
So, you’re on a date and what your companion drinks is just as an important factor in whether things progress as physical attraction or - God forbid - something as inconsequential as someone’s personality.
Shallow and small minded? I’d say so. But maybe I’m wrong because, according to (it gets worse) the country’s relationship psychologists, you are what you drink.
“It’s not only your clothes or hairstyle that give out clues about what kind of person you are,” says relationship shrink Mo Shapiro. “Your choice of drink is also a comment about your personality.” Thanks Mo. I like Guinness, so what does that make me?
And, tragically, it seems that some are using clothes and hairstyle in conjunction with the drink they choose. The survey goes on to say that more people in London than anywhere else in the UK match the cocktail they drink to an outfit they wear.
I ask you.
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Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Bacardi announces CFO switch
- Scotch whisky leaders sign pro-UK letter