Blog: Sharp's Brewery is Rock solid for Molson Coors
Chris Mercer | 6 September 2011
You know the drill: big brewer swoops on small-time, passionate-yet-endearingly-haphazard beer maker and sucks the tanks dry. The only problem is that things don't look quite like that at Sharp's Brewery.
It is just over half a year since Molson Coors landed in Rock, Cornwall, to scoop up Sharp's Brewery. For the past couple of days, I've had the particularly gruelling assignment of checking out the local landscape (well, ok, mainly the beer).
You'll hear more from my time down there in a couple of days, once my head has cleared enough to make sense of the notes.
It's clear, though, that this deal was not at all the usual drill, as described above. For one thing, before Molson Coors (BC), Sharp's' previous owners did not see themselves as purveyors of artisan beer; rather more as out-and-out brand builders. They certainly did a good job on Doom Bar, which is 90% of Sharp's volumes. But, they always intended to sell up and, in January, did just that.
Head brewer Stuart Howe says that he has more time now than has ever had to work on his new-fangled beers: a good thing too, judging by the great Honey IPA and Monsieur Rock that we sampled yesterday. Previously, Howe claims he was forced to hide such experiments from the owners, who took little interest in non-Doom Bar business. "It's like Jim'll Fix It came along," Howe told us yesterday.
Howe himself is the second reason why Sharp's is slightly different from your average 'big brewer takeover story'. His engaging personality is stamped all over the place: to an extent, he is Sharp's and, for now at least, Molson Coors seems to 'get that'.
The Carling brewer also reaffirmed that it wants to continue brewing Doom Bar in Rock, over the long-term.
It's an interesting deal for all parties. We'll have more insight on it, as well as future plans for the business, in a longer piece later this week.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- What's so special about Islay anyway? - Comment
- Six key trends for alcoholic drinks in 2016
- With MegaBrew sorted, is MegaBev next? - Research
- Diageo gets 2016 off to a strong start - Analysis
- What do Bourbon and craft beer have in common?
- Bacardi ups ante in US Havana Club row
- Alcohol industry warning over Kroger plan
- The US is "the first place I look" - Diageo CEO
- SABMiller hits back in UK corporation tax row
- Suntory bids for Lucozade, Ribena Nigerian network
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research