Blog: Olly WehringShampanskoye - when east heads west

Olly Wehring | 8 March 2007

Honestly, it’s a miracle that I’ve managed to get any sleep this week. If it’s not sake tastings, it’s launches of soft drinks reports. All in a day’s/night’s work, I guess.

Yesterday evening was no exception to the whirlwind of fun that is my life – to Pushkin House in London’s Bloomsbury Square for the UK launch of Sparkling 1917, a sparkling wine – or Sovetskoye Shampanskoye as it’s locally known – made in Belarus with wine from Moldova.

Being as well-travelled as I am, I’ve spent a fair bit of time in Eastern Europe, in particular in Russia, where Sovetskoye Shampanskoye got its name. This Soviet Champagne has fallen from grace somewhat across the former Soviet states, quite possibly because those that drink fizz over there can now afford the real McCoy from the Champenoise.

Which makes the UK launch of Sparkling 1917, which retails at around GBP10 (US$19.30) a bottle, all the more intriguing. In as price-obsessed a market as the UK, what’s not to say that these guys have a sleeping giant on their hands.

Target #1, though, is getting people to try the stuff (my one-word review? More-ish). The best of British to you gents, or should that be the best of Belarussian?

Click here for more details on Sparkling 1917


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

just-drinks homepage



Forgot your password?