Blog: Chris Brook-CarterSex on the menu

Chris Brook-Carter | 14 July 2004

Subtlety is definitely off the menu with this one. Brands Unlimited has just launched a drink in the UK called Energy 69, which is being marketed as an over-the-counter, libido-enhancing soft drink.

Already available in the US, where it was an official sponsor of San Francisco Pride, it claims to include ingredients that have been used for thousands of years as aphrodisiacs, erectile enhancers and energy boosters.

Had this been an alcoholic drink, it is ineluctable that it would not have been allowed on to the market. However, it’s not - it’s a soft drink. That said, it is being pushed as a mixer for cocktails and sprits.

Now I am no prude, but as the drinks industry battles hard to clean up its marketing image, one has to wonder how responsible this is. Sex and alcohol is simply not a mix looked upon favourably at present. With bars and clubs under careful scrutiny from authorities, it will take a brave bar-owner to push this drink.


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