Blog: Sex on the menu
Chris Brook-Carter | 14 July 2004
Subtlety is definitely off the menu with this one. Brands Unlimited has just launched a drink in the UK called Energy 69, which is being marketed as an over-the-counter, libido-enhancing soft drink.
Already available in the US, where it was an official sponsor of San Francisco Pride, it claims to include ingredients that have been used for thousands of years as aphrodisiacs, erectile enhancers and energy boosters.
Had this been an alcoholic drink, it is ineluctable that it would not have been allowed on to the market. However, it’s not - it’s a soft drink. That said, it is being pushed as a mixer for cocktails and sprits.
Now I am no prude, but as the drinks industry battles hard to clean up its marketing image, one has to wonder how responsible this is. Sex and alcohol is simply not a mix looked upon favourably at present. With bars and clubs under careful scrutiny from authorities, it will take a brave bar-owner to push this drink.
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....
A new survey released today reveals that while 50% of UK workers would choose alcohol as a Christmas present from their employees, just 7% would opt for a charity donation sent on their behalf....
Here's a round-up of the big stories on just-drinks last week, featuring Carlsberg, SABMiller, Campari, Monster Beverage Corp and the Australian wine industry....
- Coca-Cola pressure builds as bid rumours swirl
- Comment - Diageo Making the Best of a Bad Job?
- Gin: Plymouth's from Plymouth, London's from...?
- Comment - IPO Launch a Tonic for Fever-Tree
- How Modern Marketing Compounds My Twitter Shame
- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- China to axe duty on Australian wine
- Treasury Wine Estates pulls out of LWF 2015
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Global Trends Report 2014
- Global Beer Opportunities: Beyond Standard Lager
- Global Cognac insights - market forecasts, product innovation and consumer trends research