Blog: Olly WehringSending out an SOS

Olly Wehring | 14 August 2013

Ah, August: You are like a month of Sundays, with lots of sunshine, plenty of R'n'R and very little else going on.

Hell, we even came close to covering a press release today that carried the title 'The World's Largest Message-in-a-Bottle is Lost at Sea'.

The bottle, which was released near Tenerife in March by Norwegian soft drink brand Solo, has gone missing somewhere in the Atlantic.

While not exactly news, the development now has me following the bottle's own Twitter feed.

Now, back to my deckchair.

Sectors: Soft drinks

ANALYSIS

Round-Up - NPD: Is “Craft” the Next Big Thing for Soft Drinks and Fruit Juices?

The success of craft beer may be one of the biggest success stories in packaged beverages in the last 50 years. Craft beer currently accounts for over 14% of the overall beer market in the US and craf...

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Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

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PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

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Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

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A drink that makes you thin?

The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....

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