Blog: Olly WehringSeeking marketing know-how? Don't go to the barrel...

Olly Wehring | 22 January 2008

Looking for fresh marketing talent? The answer could be in your local kindergarten.

In Australia, children as young as six are being taught how to set up a company - fictional, of course - design a corporate logo and create an advertising campaign.

Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald this week the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.

“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.

"And orange doesn't represent anything really. It's just that people like orange."

And for you all marketing execs out there looking for a motto to define your work, just ask Olga.

“You don't do it too boring and you don't do it really perfect. You just do it as you can.”

Wise words.


BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

just-drinks homepage



Forgot your password?