Blog: Seeking marketing know-how? Don't go to the barrel...
Olly Wehring | 22 January 2008
Looking for fresh marketing talent? The answer could be in your local kindergarten.
In Australia, children as young as six are being taught how to set up a company - fictional, of course - design a corporate logo and create an advertising campaign.
Olga Popovic, six-years-old and, by the sounds of it, a future marketeer, explained to the Sydney Morning Herald this week the reasons behind the colours she was using to market her business, the, erm, Big Guys Company.
“I used my glitter pen because that is the sparkly money," Olga told the paper. "It is brown because they sell soil for the flowers and red because some people like red and blue because they sell water bottles and blue is for the water.
"And orange doesn't represent anything really. It's just that people like orange."
And for you all marketing execs out there looking for a motto to define your work, just ask Olga.
“You don't do it too boring and you don't do it really perfect. You just do it as you can.”
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Pernod Ricard Q1 2017 results by region, brand
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Interview, Bulldog Gin founder Anshuman Vohra
- The end is nigh for Global Travel Retail - Comment
- Stumbling UK Pound prompts Conviviality price hike
- Edrington’s The Macallan 40 Year Old - NPD
- Bacardi rolls out new Oakheart rum packs to US
- Seedlip eyes global growth with export deal
- Beam Suntory workers end Jim Beam strike
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends