Blog: Scotland's Getting Silly
Olly Wehring | 15 September 2010
We've been pretty thorough in our monitoring of the twists and turns within Scottish politics of late, as the people's elected representatives have talked and talked and talked about how to deal with the country's relationship with alcohol.
The latest twist, however, has had me rolling my eyes for most of today.
According to a Daily Telegraph report, SNP backbencher Ian McKee has proposed that buying alcohol on supermarket loyalty cards or as part of a 'meal deal' be banned in the country.
It's all starting to get a bit silly now up there.
Do alcohol abusers actually use supermarket loyalty cards? And, surely, having food with alcohol slows the effect - something alcoholics would steer well away from.
In a way, though, it's actually good that the price argument has gone to this extreme, if only to highlight just how insulting it is to the intelligence of consumers to use price to slow consumption. And if you disagree with that, then how about looking to improve the intelligence of consumers, so that they can be insulted by this harebrained suggestion?
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's Allegro cost-saving programme
- Pernod Ricard's FY Performance by Region, Brand
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard set for CMO switch
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport