Blog: Chris Brook-CarterSchuma-cola opportunity

Chris Brook-Carter | 31 March 2004

As rumours of a mid-carb cola battle circulate in the US, a perfect advertising opportunity for Coke, Pepsi et al has landed on their collective laps. But they will have to move fast.

At this weekend’s Grand Prix in Bahrain, the top three drivers will not be permitted to soak each other in Champagne, for fear this would offend Islamic sensibilities.

Organisers are preparing non-alcoholic drinks for the drivers to spray instead.

Michael Schumacher soaked in cola? Many would pay good money to see that.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?