Blog: Chris Brook-CarterSchuma-cola opportunity

Chris Brook-Carter | 31 March 2004

As rumours of a mid-carb cola battle circulate in the US, a perfect advertising opportunity for Coke, Pepsi et al has landed on their collective laps. But they will have to move fast.

At this weekend’s Grand Prix in Bahrain, the top three drivers will not be permitted to soak each other in Champagne, for fear this would offend Islamic sensibilities.

Organisers are preparing non-alcoholic drinks for the drivers to spray instead.

Michael Schumacher soaked in cola? Many would pay good money to see that.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

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