Blog: Chris Brook-CarterSchuma-cola opportunity

Chris Brook-Carter | 31 March 2004

As rumours of a mid-carb cola battle circulate in the US, a perfect advertising opportunity for Coke, Pepsi et al has landed on their collective laps. But they will have to move fast.

At this weekend’s Grand Prix in Bahrain, the top three drivers will not be permitted to soak each other in Champagne, for fear this would offend Islamic sensibilities.

Organisers are preparing non-alcoholic drinks for the drivers to spray instead.

Michael Schumacher soaked in cola? Many would pay good money to see that.


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