Chris Brook-Carter

Schuma-cola opportunity

By: Chris Brook-Carter - 31 March 2004 12:01

RSS Feed Follow us on twitter

As rumours of a mid-carb cola battle circulate in the US, a perfect advertising opportunity for Coke, Pepsi et al has landed on their collective laps. But they will have to move fast.

At this weekend’s Grand Prix in Bahrain, the top three drivers will not be permitted to soak each other in Champagne, for fear this would offend Islamic sensibilities.

Organisers are preparing non-alcoholic drinks for the drivers to spray instead.

Michael Schumacher soaked in cola? Many would pay good money to see that.

Comment on this blog Email this to a friend Print this page Share this blog

View next/previous blogs

6 Apr 2004 -

Message in a can

31 Mar 2004 -

Drinking on the job

Currently reading -

Schuma-cola opportunity

30 Mar 2004 -

Sign that wine

just-drinks tagline

Not a member? Join here