Blog: Schuma-cola opportunity
Chris Brook-Carter | 31 March 2004
As rumours of a mid-carb cola battle circulate in the US, a perfect advertising opportunity for Coke, Pepsi et al has landed on their collective laps. But they will have to move fast.
At this weekend’s Grand Prix in Bahrain, the top three drivers will not be permitted to soak each other in Champagne, for fear this would offend Islamic sensibilities.
Organisers are preparing non-alcoholic drinks for the drivers to spray instead.
Michael Schumacher soaked in cola? Many would pay good money to see that.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
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