Blog: Sake so-and-so
Olly Wehring | 7 March 2007
Some of you will remember my plea of ignorance last month, when it came to the eastern drinks of sake and shochu. Well, last night, my blindness was cured, with a sake tasting at Saki Bar & Food Emporium in London.
Highlight of the evening was a rather good, low-alcohol sparkling version of sake, called Marumoto Hô Hô Shu, from Okayama - tasted like Champagne with the extra kudos of being Japanese (no offence Champenois). Some of you will also remember my comments about how sake can creep up on you, making its effects known when you stand up. Well, as I left the bar, I got hopelessly lost trying to find the nearest underground station and I tripped over some roadworks.
Not sure I can blame the sake this time, more my cackhanded lack of coordination.
Incidentally, quote of the night, and I do not draw stereotypical conclusions from this, came from the Japanese organiser of the event: “We’ll start proceedings in 30 seconds.”
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Analysis - Remy's Cognac "dead-cat bounce"
- Diageo's Q1 Results by Region
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"