Blog: Sake? Check. Shochu...?
Olly Wehring | 2 February 2007
To the pictures (or movies, if you must) last night to watch Babel, and a scene where an undercover cop sinks a few shochus in Tokyo made me realise how little I know about the stuff.
It says here (I’m not telling you where), that shochu is a distilled, halfway-house tipple, somewhere in strength between whisky and wine. The drink, which is typically 25% abv, is from the Japanese island of Kyushu, where they’re apparently so proud of their product that they refuse to produce sake.
Shochu shipments within Japan surpassed those of sake for the first time in 2003 and, according to Wikipedia (damn, I told you), a Japanese citizen who, until recently, held the world record for longest life span - 120 - made shochu part of his daily diet.
Now, I’ve tried sake, which I liked very much, despite the evil deception it plays on you, as you’ll know when you try to stand up. But I’ve never had any shochu.
Has anybody tried it?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Heineken's Q3 Performance by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch