Blog: Sake? Check. Shochu...?
Olly Wehring | 2 February 2007
To the pictures (or movies, if you must) last night to watch Babel, and a scene where an undercover cop sinks a few shochus in Tokyo made me realise how little I know about the stuff.
It says here (I’m not telling you where), that shochu is a distilled, halfway-house tipple, somewhere in strength between whisky and wine. The drink, which is typically 25% abv, is from the Japanese island of Kyushu, where they’re apparently so proud of their product that they refuse to produce sake.
Shochu shipments within Japan surpassed those of sake for the first time in 2003 and, according to Wikipedia (damn, I told you), a Japanese citizen who, until recently, held the world record for longest life span - 120 - made shochu part of his daily diet.
Now, I’ve tried sake, which I liked very much, despite the evil deception it plays on you, as you’ll know when you try to stand up. But I’ve never had any shochu.
Has anybody tried it?
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Pernod Ricard 's first-half results - Preview
- Pernod Ricard's H1 performance by region - Focus
- Heineken's FY performance by region - Focus
- Forget Baby Boomers at your peril - Consumer Trend
- Carlsberg's full-year performance by region
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Pernod Ricard targets US through unit, exec switch
- William Grant & Sons' Ailsa Bay - NPD
- Asahi Group to buy Grolsch, Peroni from SABMiller
- Half-year sales lift for Pernod Ricard
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Whiskey Market 2016-2020
- Emerging Drinks Industry Trends
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research