Blog: Olly WehringSake? Check. Shochu...?

Olly Wehring | 2 February 2007

To the pictures (or movies, if you must) last night to watch Babel, and a scene where an undercover cop sinks a few shochus in Tokyo made me realise how little I know about the stuff.

It says here (I’m not telling you where), that shochu is a distilled, halfway-house tipple, somewhere in strength between whisky and wine. The drink, which is typically 25% abv, is from the Japanese island of Kyushu, where they’re apparently so proud of their product that they refuse to produce sake.

Shochu shipments within Japan surpassed those of sake for the first time in 2003 and, according to Wikipedia (damn, I told you), a Japanese citizen who, until recently, held the world record for longest life span - 120 - made shochu part of his daily diet.

Now, I’ve tried sake, which I liked very much, despite the evil deception it plays on you, as you’ll know when you try to stand up. But I’ve never had any shochu.

Has anybody tried it?


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?