Blog: Andy MortonSABMiller's rough guide to beer making in South Sudan

Andy Morton | 15 November 2012

It is the ultimate emerging market. South Sudan only became a country in July last year but it already has its own beer, thanks to a SABMiller plant near the capital Juba. This report from Zimbabwe's Daily Maverick, which interviewed the plant's South African boss Ian Alsworth-Elvey, gives some idea of what it must be like to work in a virtually lawless environment, with bad roads and no power. 

So why do it? “The cost of doing business here is high,” Alsworth-Elvey says. “But the returns are commensurate (to that cost).”

 


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