SABMiller's rough guide to beer making in South Sudan

By: Andy Morton - 15 November 2012 15:59

It is the ultimate emerging market. South Sudan only became a country in July last year but it already has its own beer, thanks to a SABMiller plant near the capital Juba. This report from Zimbabwe's Daily Maverick, which interviewed the plant's South African boss Ian Alsworth-Elvey, gives some idea of what it must be like to work in a virtually lawless environment, with bad roads and no power.

So why do it? “The cost of doing business here is high,” Alsworth-Elvey says. “But the returns are commensurate (to that cost).”