Blog: SABMiller leads Bavarious outcomes
Chris Brook-Carter | 10 March 2005
There has been a lot of noise but little concrete action so far in the battle that is rumoured to be going on between the world’s international brewers to acquire Bavaria.
In all respects Bavaria is likely to be the eventual winner in all of this. Its share price keeps climbing and the company needs a foreign investor if it is to survive in a toughening market.
An HSBC analyst was reported today saying that Bavaria has expanded as far as it can in the region and is highly geared as a consequence of historical acquisition activity.
“It now needs a foreign partner if it is to defend itself against the coming onslaught from AmBev,” the analyst said.
Of all the possible outcomes suggested by the media so far, my money would be on SABMiller coming through as the eventual successful bidder.
Heineken doesn’t like to overpay. InBev boss, John Brock, has already dampened speculation that he is interested and Anheuser-Busch is unlikely to accept anything but a full takeover – limiting its bargaining position with Bavaria’s controlling family the Santa Domingoes.
SABMiller has a history of broking successful takeovers with strong regional brewers, it has an excellent track record of assimilating purchases and its pockets will be deep enough to scrap it out in a bidding war.
In return it would get a brewer with a dominant position in a number of markets it operates in and one of the few brewing jewels left to acquire in a high growth region of the market.
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- Will Brexit make a winner out of Travel Retail?
- What do US wholesalers think of spirits trends?
- Coke Life - Coca-Cola's niche soda - Comment
- Diageo Australia's commercial head to step down
- Diageo reveals revival plan for former factory
- US hits AB InBev with US$6bn fine over India sales
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends