Blog: Olly WehringRussian Standard - You have been sampled

Olly Wehring | 18 November 2008

Just what has Russian Standard vodka been up to during its recent sampling aboard the Orient Express, we wonder?

The vodka group appears to have developed a new approach to interactive marketing, according to a press release in to the just-drinks broom cupboard this morning. 

"More than 100 passengers were sampled in total," it says.

They also got free Russian Standard vodka, cocktails and dinner.   


BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

just-drinks homepage



Forgot your password?