Blog: Russia says Coke fridges aren’t cool
Olly Wehring | 21 December 2007
Coca-Cola has been accused of being sacrilegious after its marketing campaign riled a group of Russian Orthodox churchgoers.
The soft drinks company said on Wednesday (19 December) that its campaign, which showed the cross and onion-shaped church domes on outdoor refrigerators, was not meant to offend anyone and there are no plans to remove the promotion.
A complaint, lodged in the city Nizhny Novgorod, claimed that townsfolk had taken offence to the religious image inside a picture of a large Coke bottle on the side of cold drinks machines.
A spokesperson for the prosecutor said: “On 11 December, the prosecutor’s office received an appeal signed by 440 citizens of Nizhny Novgorod against Coca-Cola, saying that in the actions of the company there is a blasphemy against the sacrosanct Russian holy icons.”
An announcement as to whether the situation will be made into a legal case will be made by the prosecutors on 12 January pending a formal investigation.
The bottler, Coca-Cola Hellenic Bottling Co, which was responsible for the marketing initiative intends to continue the campaign, adding: “We didn’t want to offend someone or hurt their feelings, we just wanted to popularise Russian culture and let people know more about Russia’s heritage. We used this picture in St Petersburg, Ufa and Kazan and it was fine in these cities.”
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Bacardi names new global communications head
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row