Blog: Chris MercerRule Britagne? The new face of English wine

Chris Mercer | 5 July 2011

Can we call off the search for a generic name for English sparkling wines? Don't be too hasty.

Wine industry deity Christian Seely, one half of producer Coates & Seely, thinks that all English wine producers should adopt the name "Britagne" to define their wines as one category.

"We don’t believe that “English Sparkling Wine” or “Quality Sparkling Wine” does our product justice – it’s too literal and bland," Seely was quoted as telling the Telegraph newspaper.

He's got a point. But, 'Britagne'? Really? Isn't that a bit, well, French-sounding for the English wine industry?

Apparently, Seely said that this is intentional.

Ah, that's ok then.

By a similar token, perhaps the Californians should have called their most famous wine region 'Napali Valley' (instead of the rather mundane 'Napa Valley'), in honour of 'Old World' Italian winemaking.




Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?