Blog: Royal Gala
Chris Brook-Carter | 23 December 2003
Towards the end of November, I attended a special tasting of UK cider producers at the House of Commons at Westminster. Perhaps surprisingly, this was my first comprehensive cider tasting in six years in drinks journalism and I was surprised by the diversity of product on offer. Strongbow, White Lightning and Blackthorne’s were notable by their absence. This was a day for the more up-market and specialist brews.
The message was clear, cider, like its counterpart beer, has a range of products to suit all tastes, and is, at its best, a premium product crafted by people passionate for the sector. The problem, of course, is that this couldn’t be further from the image widely held by the drinks buying public.
The producers showing their wares talked about growing the specialist and premium end of the category - rather as beer has been doing - to increase interest. However, cider has considerably more work to do.
It was given an unexpected fillip, though, last month, when it became apparent that the drink is the beverage of choice of Prince William. The supermarket chain Waitrose has apparently seen a 22.8% jump in sales in the past four weeks while traditional English brews from small producers leapt by as much as 35%.
Spokesman Christian Cull added: "Prince William has given cider a new young and sophisticated image. Until recently cider was seen by many to be an old traditionalist's drink, forever associated with the West Country."
Importantly, cider producers have not been slow to try to capitalise on this association and as a 21st birthday present, William had a cider apple named after him.
Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...
While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...
Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...
Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......
- Are we kidding ourselves over craft spirits?
- What's behind Brown-Forman's Irish whiskey plans?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- How good a sustainability fit are ABI and SAB?
- Interview - Heineken global activation director
- Diageo, Treasury Wine Estates quiet on wine sale
- Chandon to become "third pillar brand" for MH
- Brown-Forman silent on Southern Comfort report
- Pay freeze anger threatens Carlsberg UK site
- Stoli appoints international marketing director
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research