Blog: Chris MercerRocking the Mexico beer boat

Chris Mercer | 10 August 2010

There are going to be a few sleepless nights for Heineken and Anheuser-Busch InBev's respective affiliate brewers in Mexico, FEMSA Cerveza and Grupo Modelo, over the next four months.

That's because Mexican competition officials are once again investigating whether the two firms' stranglehold on the country's beer market is being maintained by "monopolistic practices".

If you listen to the analysts, exclusive supply deals with independent retailers - which lie at the heart of this case - are an open secret on Mexico's beer market. There have been several previous investigations that have fallen apart.

This time, however, complainant SABMiller thinks its chances of success are higher. There has been a notable change of attitude on competition policy at the highest level in Mexican Government. President Calderon recently introduced fresh legislation to tighten up the rules and give the competition authority, Cofeco, more power.

That said, even should Cofeco change the rules, SABMiller would face a very tall order to build share in a market so powerfully dominated by two other players.


BLOG

I've got the brains, you've got the water. Let's make lots of money

Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

just-drinks homepage



Forgot your password?