Blog: Rocking the Mexico beer boat
Chris Mercer | 10 August 2010
There are going to be a few sleepless nights for Heineken and Anheuser-Busch InBev's respective affiliate brewers in Mexico, FEMSA Cerveza and Grupo Modelo, over the next four months.
That's because Mexican competition officials are once again investigating whether the two firms' stranglehold on the country's beer market is being maintained by "monopolistic practices".
If you listen to the analysts, exclusive supply deals with independent retailers - which lie at the heart of this case - are an open secret on Mexico's beer market. There have been several previous investigations that have fallen apart.
This time, however, complainant SABMiller thinks its chances of success are higher. There has been a notable change of attitude on competition policy at the highest level in Mexican Government. President Calderon recently introduced fresh legislation to tighten up the rules and give the competition authority, Cofeco, more power.
That said, even should Cofeco change the rules, SABMiller would face a very tall order to build share in a market so powerfully dominated by two other players.
Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....
Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...
Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...
just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- How to turn a domestic spirit into a global brand
- Remy Cointreau's Q2 and H1 - preview
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Captain Morgan distillation trial queried by USVI
- Irish whiskey brands could fail without bulk
- Sazerac sues Brown-Forman over Tennessee Fire
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts