Blog: Reputation re-building as Mr 'New Coke' heads to Castle
Andy Morton | 10 May 2013
There's an old joke that riffs on an unfortunate elderly farmer who can't live down an amorous encounter with a fluffy farm animal. Never mind that it happened once, and a long time ago at that, he's destined to be forever known around his local village by a nickname I can't repeat here.
I remembered the joke today when I read about a former CMO of the Coca-Cola Co who is joining the board of directors at Castle Brands, a spirits and wines brand developer based out of New York. Sergio Zyman is a multiple author, writer of such memorable slogans as “Coke Is It” and a man who reportedly sold a majority stake in his marketing firm for US$63.8m.
However, because he was behind the fiasco that was 'New Coke', he won't be remembered for any of that. Instead any story on Zyman (including ours) will forever refer to him first and foremost as “the guy who gave us New Coke”.
Some things you can never live down.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- Bacardi announces CFO switch
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter