Blog: Andy MortonReputation re-building as Mr 'New Coke' heads to Castle

Andy Morton | 10 May 2013

There's an old joke that riffs on an unfortunate elderly farmer who can't live down an amorous encounter with a fluffy farm animal. Never mind that it happened once, and a long time ago at that, he's destined to be forever known around his local village by a nickname I can't repeat here.

I remembered the joke today when I read about a former CMO of the Coca-Cola Co who is joining the board of directors at Castle Brands, a spirits and wines brand developer based out of New York. Sergio Zyman is a multiple author, writer of such memorable slogans as “Coke Is It” and a man who reportedly sold a majority stake in his marketing firm for US$63.8m.

However, because he was behind the fiasco that was 'New Coke', he won't be remembered for any of that. Instead any story on Zyman (including ours) will forever refer to him first and foremost as “the guy who gave us New Coke”.

Some things you can never live down.

 


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?