Blog: Remy Cointreau to lure Diageo away from Moet?
Chris Mercer | 8 April 2011
Deutsche Bank thinks that Diageo would be better off ditching Moet Hennessy and walking into the, relatively speaking, open arms of Remy Cointreau.
You can certainly see the logic. Moet Hennessy's owner, Bernard Arnault, has consisently said that he doesn't want to sell up. Meanwhile, Diageo is choking on Pernod Ricard's Cognac fumes in China, without a brand of its own.
Added to that, Deutsche Bank thinks that Diageo will generate more synergies from a deal with Remy Cointreau.
However, the fact that the value of Diageo's 34% stake in Moet could be enough to cover a takeover of Remy Cointreau says something. Moet is the bigger prize, if only the drinks giant can find a legal way to loosen Arnault's grip. It also offers Diageo ownership of the world's best-selling Champagne - Moet & Chandon.
I'm sure this is something that Diageo has mulled at different points over the last few years, but it's far from a straightforward decision. If it wanted to plump for Remy, wouldn't it have moved before now?
At the same time, Diageo could be saving itself for a swoop for Jim Beam.
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
- Whisk(e)y leads vodka in US, but for how long?
- Scottish Independence and Scotch Whisky
- Wine in the UK: Tell Us Something We Don't Know
- Sustainability in Spirits - Part I
- Will Craft Brewers be Tempted by Private Equity?
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo settles Explorers Club trademark dispute
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller
- Diageo unveils sixth Johnnie Walker House in Asia