Blog: Remy Cointreau to lure Diageo away from Moet?
Chris Mercer | 8 April 2011
Deutsche Bank thinks that Diageo would be better off ditching Moet Hennessy and walking into the, relatively speaking, open arms of Remy Cointreau.
You can certainly see the logic. Moet Hennessy's owner, Bernard Arnault, has consisently said that he doesn't want to sell up. Meanwhile, Diageo is choking on Pernod Ricard's Cognac fumes in China, without a brand of its own.
Added to that, Deutsche Bank thinks that Diageo will generate more synergies from a deal with Remy Cointreau.
However, the fact that the value of Diageo's 34% stake in Moet could be enough to cover a takeover of Remy Cointreau says something. Moet is the bigger prize, if only the drinks giant can find a legal way to loosen Arnault's grip. It also offers Diageo ownership of the world's best-selling Champagne - Moet & Chandon.
I'm sure this is something that Diageo has mulled at different points over the last few years, but it's far from a straightforward decision. If it wanted to plump for Remy, wouldn't it have moved before now?
At the same time, Diageo could be saving itself for a swoop for Jim Beam.
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part IV: Spirits
- Sustainability in Wine - Part I
- Coca-Cola to get boost from Monster in China
- just the Ten - Top Analyses of 2014
- Diageo welcomes verdict on Crown Royal "confusion"
- Bacardi, Pernod Ricard welcome US-Cuba deal
- United Spirits bids for distribution deal approval
- SWA eyes London boost with new office
- Diageo ups focus on China with Mortlach roll-out
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- just-drinks on-trend: Craft beer - fortunes and future
- Global Tequila Market 2014-2018