Blog: Red Bull given an early Bath
Olly Wehring | 25 January 2007
Students at Bath University are being advised to resist the lures of a drink that could interrogate their minds. Only this time it is non-alcoholic for once.
Red Bull has been singled out for its campus promotion because the cans it has been handing out give tips on how to cheat in their exams.
According to the Bath Chronicle, Red Bull attached a slip of paper to each can, saying: “If you’ve got a long day and an even longer night ahead, here are some wiiings to help it fly by. But... if you didn’t come to university to sit in the library and hang out with books all day and night then pack them away and go and have a good time. Just write the most important points on the back of this pull-out, take it to your exam under the bottom of a Red Bull can, then, take a sip and a sneaky peak.”
Red Bull said the promotion was run “to make you smile”, but the newspaper found one student who failed to see the funny side of it. “This undermines the integrity of students and the whole exam procedure,” he told the paper.
I am sure this voice does not represent the majority of students in the UK. If it does, then the Austrian energy drinks manufacturer should remove the taurine, adopt an all-grey can and rename itself Red Dull.
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
Advertising can be a strange beast. ...
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