Blog: Red Bull given an early Bath
Olly Wehring | 25 January 2007
Students at Bath University are being advised to resist the lures of a drink that could interrogate their minds. Only this time it is non-alcoholic for once.
Red Bull has been singled out for its campus promotion because the cans it has been handing out give tips on how to cheat in their exams.
According to the Bath Chronicle, Red Bull attached a slip of paper to each can, saying: “If you’ve got a long day and an even longer night ahead, here are some wiiings to help it fly by. But... if you didn’t come to university to sit in the library and hang out with books all day and night then pack them away and go and have a good time. Just write the most important points on the back of this pull-out, take it to your exam under the bottom of a Red Bull can, then, take a sip and a sneaky peak.”
Red Bull said the promotion was run “to make you smile”, but the newspaper found one student who failed to see the funny side of it. “This undermines the integrity of students and the whole exam procedure,” he told the paper.
I am sure this voice does not represent the majority of students in the UK. If it does, then the Austrian energy drinks manufacturer should remove the taurine, adopt an all-grey can and rename itself Red Dull.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
- Diageo's Q4/FY 2016 results - Preview
- Wine consumption and its health effects
- Can craft breweries compete in lager arena?
- The Coca-Cola Co's Q2/H1 2016 results - Preview
- Time to take stock of Constellation's Corona
- Diageo names new TR head as Doug Bagley exits
- AB InBev seeks single buyer for European beers
- Gruppo Campari trials Negroni pre-mix
- Scotch drop hits Edrington as FY profits fall
- AB InBev raises SAB cash offer by GBP1 per share
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends