Blog: Olly WehringRed Bull given an early Bath

Olly Wehring | 25 January 2007

Students at Bath University are being advised to resist the lures of a drink that could interrogate their minds. Only this time it is non-alcoholic for once.

Red Bull has been singled out for its campus promotion because the cans it has been handing out give tips on how to cheat in their exams.

According to the Bath Chronicle, Red Bull attached a slip of paper to each can, saying: “If you’ve got a long day and an even longer night ahead, here are some wiiings to help it fly by. But... if you didn’t come to university to sit in the library and hang out with books all day and night then pack them away and go and have a good time. Just write the most important points on the back of this pull-out, take it to your exam under the bottom of a Red Bull can, then, take a sip and a sneaky peak.”

Red Bull said the promotion was run “to make you smile”, but the newspaper found one student who failed to see the funny side of it. “This undermines the integrity of students and the whole exam procedure,” he told the paper.

I am sure this voice does not represent the majority of students in the UK. If it does, then the Austrian energy drinks manufacturer should remove the taurine, adopt an all-grey can and rename itself Red Dull. 


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?