Blog: Red Bull given an early Bath
Olly Wehring | 25 January 2007
Students at Bath University are being advised to resist the lures of a drink that could interrogate their minds. Only this time it is non-alcoholic for once.
Red Bull has been singled out for its campus promotion because the cans it has been handing out give tips on how to cheat in their exams.
According to the Bath Chronicle, Red Bull attached a slip of paper to each can, saying: “If you’ve got a long day and an even longer night ahead, here are some wiiings to help it fly by. But... if you didn’t come to university to sit in the library and hang out with books all day and night then pack them away and go and have a good time. Just write the most important points on the back of this pull-out, take it to your exam under the bottom of a Red Bull can, then, take a sip and a sneaky peak.”
Red Bull said the promotion was run “to make you smile”, but the newspaper found one student who failed to see the funny side of it. “This undermines the integrity of students and the whole exam procedure,” he told the paper.
I am sure this voice does not represent the majority of students in the UK. If it does, then the Austrian energy drinks manufacturer should remove the taurine, adopt an all-grey can and rename itself Red Dull.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"