Blog: Chris MercerRecession has cheapened Champagne

Chris Mercer | 21 July 2010

Rome may not have been built in a day, but it was knocked down in one - as Champagne producers are discovering in 2010.

Laurent-Perrier has brought a little cheer to northern France's most famous wine region today (21 July) by reporting a 17% jump in first quarter sales.

However, the group reluctantly admitted that many consumers are still opting for cheaper brands within its range: Volume growth in Q1 massively outpaced value sales.

This will not come as a surprise to the Champagnois, but it may cause a little concern.

The global economic downturn has washed away several years of steady price rises in Champagne's key export markets and the industry, although rebounding from the lows of last year, is finding these gains difficult to win back.

Rome never regained its former glory. Champagne will probably fare better, but it may take a while.


BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

BLOG

[Checks watch] “I best be heading home”

It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....

BLOG

just-drinks closed for Easter

just-drinks is now closed for the Easter weekend....

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

just-drinks homepage



Forgot your password?