Blog: Chris MercerRecession has cheapened Champagne

Chris Mercer | 21 July 2010

Rome may not have been built in a day, but it was knocked down in one - as Champagne producers are discovering in 2010.

Laurent-Perrier has brought a little cheer to northern France's most famous wine region today (21 July) by reporting a 17% jump in first quarter sales.

However, the group reluctantly admitted that many consumers are still opting for cheaper brands within its range: Volume growth in Q1 massively outpaced value sales.

This will not come as a surprise to the Champagnois, but it may cause a little concern.

The global economic downturn has washed away several years of steady price rises in Champagne's key export markets and the industry, although rebounding from the lows of last year, is finding these gains difficult to win back.

Rome never regained its former glory. Champagne will probably fare better, but it may take a while.


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....

BLOG

Timothy Taylor gets into the groove with Champion Beer of Britain win

UK brewer Timothy Taylor is back in the headlines after winning 'Champion Beer of Britain' at the Great British Beer Festival (GBBF) today. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Guinness, Campari, Vitaminwater and Treasury Wine Estates....

BLOG

C&C Group thinks it's all over... it's not yet

Last week C&C Group wasn't best pleased when Polish advertising laws banned it from using it Magners logo on Celtic Football Club's kit for the team's Champions League qualifying match against Legia W...

just-drinks homepage



Forgot your password?