Blog: Queues are forming for latest (Jim Beam) Apple product
Lucy Britner | 9 September 2016
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot.
In a move surely more suited to April Fools Day, Beam Suntory has announced the release of the Jim Beam Apple watch. The video explains it - it's neither an apple nor a watch. It's a wearable shot/measuring glass.
The press release is pretty brilliant, too: "Technology fans all over the world woke up this morning anticipating some truly revolutionary technology news," it reads. "Jim Beam, the world's No. 1 Bourbon, provided it by sharing its latest innovation: the Jim Beam Apple Watch."
The video features the voice of Fred Noe, Beam's seventh-generation master distiller. He explains that the watchstrap is green, because some apples are green. Thanks, Fred.
"Each Jim Beam Apple Watch is aged in a rackhouse at the Jim Beam American Stillhouse in Clermont, Ky. alongside barrels of Bourbon," the release continues. "The watch's streamlined interface opens and closes manually on demand. And, while it doesn't tell time, it does save time, eliminating the need for a last-minute shot glass search."
The YouTube comments are testament to folk not really knowing whether this is a joke or not. While some suggest they will wait for the next, 'Black' edition, others suggest Apple's lawyers might be interested.
Personally I think it's quite refreshing to see our industry not take itself too seriously. Might I suggest a headphone-jack for the second generation model? That'll really spook them.
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Isle of Arran Distillers has released its latest single malt Scotch whisky iteration....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Drinks industry's gender failure - Consumer Trends
- Has the politics of M&A changed? - Analysis
- Fruit-flavoured beer? Think of the kids - Comment
- Most Valuable Spirits Brands in 2017 - The facts
- Gallo's vineyard footprint in California - The map
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Irish whiskey hails bid to relax distillery sales
- Heineken snaps up Stellenbrau craft brewery
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global RTD insights - market forecasts, product innovation and consumer trends