Blog: Olly WehringPut a cork in it, Olly

Olly Wehring | 22 March 2007

Greetings from Portugal. I’m writing this blog en route from Lisbon to Porto, so forgive me if the handwriting’s a bit shaky. The sun is shining and the sky is blue, which may not be a big deal to those of you in the southern hemisphere, but I’m told it’s snowing in London today.

I’m over here as a guest of Amorim, the world’s largest cork manufacturer. Today’s been spent touring the cork forests, followed by a visit to the company’s production facility, which churns out around 850m corks a year. I’m trying to get my head round the scale Amorim has here, but it’s proving really rather difficult.

The closure debate has been raging for so long now, that even I have been known to roll my eyes and mutter “Here we go again”. Valid it may be, but cyclical and never-ending it most definitely feels.

One thing that I have had my eyes opened to today, however, is the sheer environmental sustainability of natural cork. The bark of the cork oak trees grows back and each tree is harvested every nine years. Not one crumb of cork is wasted – if it’s not used to make the actual corks, then it goes to flooring, sandals or even to fuel the furnace at the plant for boiling the bark itself.

Although I have the platform here to voice my personal opinions, my stand on closures remains open to persuasion. The effort and manpower needed to produce cork is staggering and it’s easy to ask “why bother”.

That’s a question I’ll be putting to Amorim’s chairman, Antonio Amorim, tomorrow when I interview him, so watch out for his response when the interview runs next week.

In the meantime, I obviously wish you were here – the weather’s lovely.


BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?