Olly Wehring

Put a cork in it, Olly

By: Olly Wehring - 22 March 2007 19:34

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Greetings from Portugal. I’m writing this blog en route from Lisbon to Porto, so forgive me if the handwriting’s a bit shaky. The sun is shining and the sky is blue, which may not be a big deal to those of you in the southern hemisphere, but I’m told it’s snowing in London today.

I’m over here as a guest of Amorim, the world’s largest cork manufacturer. Today’s been spent touring the cork forests, followed by a visit to the company’s production facility, which churns out around 850m corks a year. I’m trying to get my head round the scale Amorim has here, but it’s proving really rather difficult.

The closure debate has been raging for so long now, that even I have been known to roll my eyes and mutter “Here we go again”. Valid it may be, but cyclical and never-ending it most definitely feels.

One thing that I have had my eyes opened to today, however, is the sheer environmental sustainability of natural cork. The bark of the cork oak trees grows back and each tree is harvested every nine years. Not one crumb of cork is wasted – if it’s not used to make the actual corks, then it goes to flooring, sandals or even to fuel the furnace at the plant for boiling the bark itself.

Although I have the platform here to voice my personal opinions, my stand on closures remains open to persuasion. The effort and manpower needed to produce cork is staggering and it’s easy to ask “why bother”.

That’s a question I’ll be putting to Amorim’s chairman, Antonio Amorim, tomorrow when I interview him, so watch out for his response when the interview runs next week.

In the meantime, I obviously wish you were here – the weather’s lovely.

Comments on this blog post

Hi Olly, I am glad to hear you are enjoying Amorim's hospitality - extremely warm, so I've been told! When you're back, give me a ring so that we can set up a visit to one of Supreme Corq's factories. As you say, the closure debate keeps on raging and it's important to make sure you are fully informed on all sides of the argument. Cheers from chilly London! Simon Waller VP Global Sales Supreme Corq LLC

 

Simon Waller, United Kingdom

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