Blog: Put a cork in it, Olly
Olly Wehring | 22 March 2007
Greetings from Portugal. I’m writing this blog en route from Lisbon to Porto, so forgive me if the handwriting’s a bit shaky. The sun is shining and the sky is blue, which may not be a big deal to those of you in the southern hemisphere, but I’m told it’s snowing in London today.
I’m over here as a guest of Amorim, the world’s largest cork manufacturer. Today’s been spent touring the cork forests, followed by a visit to the company’s production facility, which churns out around 850m corks a year. I’m trying to get my head round the scale Amorim has here, but it’s proving really rather difficult.
The closure debate has been raging for so long now, that even I have been known to roll my eyes and mutter “Here we go again”. Valid it may be, but cyclical and never-ending it most definitely feels.
One thing that I have had my eyes opened to today, however, is the sheer environmental sustainability of natural cork. The bark of the cork oak trees grows back and each tree is harvested every nine years. Not one crumb of cork is wasted – if it’s not used to make the actual corks, then it goes to flooring, sandals or even to fuel the furnace at the plant for boiling the bark itself.
Although I have the platform here to voice my personal opinions, my stand on closures remains open to persuasion. The effort and manpower needed to produce cork is staggering and it’s easy to ask “why bother”.
That’s a question I’ll be putting to Amorim’s chairman, Antonio Amorim, tomorrow when I interview him, so watch out for his response when the interview runs next week.
In the meantime, I obviously wish you were here – the weather’s lovely.
To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...
The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging....
One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....
Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...
- Comment - Diageo Steps Up Defence of Haig Club
- Focus - Diageo's H1 Results by Region, Brand
- Comment - Spirits - Where Next for Scotch Whisky?
- just the Preview - Diageo Q2 & H1
- just the Facts - Top 20 US Beers by Value, Volume
- Belvedere vodka tie-up over new James Bond film
- Diageo speaks out over supplier contract changes
- Brown-Forman appoints Jack Daniel's president
- Diageo inks UK distribution deals
- ASA rejects Haig Club ad complaints
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Edrington Group in Spirits (World)
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages
- Global vodka insights - market forecasts, product innovation and consumer trends research