Blog: Put a cork in it, Olly
Olly Wehring | 22 March 2007
Greetings from Portugal. I’m writing this blog en route from Lisbon to Porto, so forgive me if the handwriting’s a bit shaky. The sun is shining and the sky is blue, which may not be a big deal to those of you in the southern hemisphere, but I’m told it’s snowing in London today.
I’m over here as a guest of Amorim, the world’s largest cork manufacturer. Today’s been spent touring the cork forests, followed by a visit to the company’s production facility, which churns out around 850m corks a year. I’m trying to get my head round the scale Amorim has here, but it’s proving really rather difficult.
The closure debate has been raging for so long now, that even I have been known to roll my eyes and mutter “Here we go again”. Valid it may be, but cyclical and never-ending it most definitely feels.
One thing that I have had my eyes opened to today, however, is the sheer environmental sustainability of natural cork. The bark of the cork oak trees grows back and each tree is harvested every nine years. Not one crumb of cork is wasted – if it’s not used to make the actual corks, then it goes to flooring, sandals or even to fuel the furnace at the plant for boiling the bark itself.
Although I have the platform here to voice my personal opinions, my stand on closures remains open to persuasion. The effort and manpower needed to produce cork is staggering and it’s easy to ask “why bother”.
That’s a question I’ll be putting to Amorim’s chairman, Antonio Amorim, tomorrow when I interview him, so watch out for his response when the interview runs next week.
In the meantime, I obviously wish you were here – the weather’s lovely.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard Q1 2017 results by region, brand
- The end is nigh for Global Travel Retail - Comment
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Stumbling UK Pound prompts Conviviality price hike
- Diageo most at risk to Thai alcohol ban - analyst
- AB InBev fund ZX Ventures buys homebrew co
- Jobs at new India hub won't affect staff - Diageo
- Edrington’s The Macallan 40 Year Old - NPD
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends