Blog: Olly WehringProvenance - Does it REALLY matter?

Olly Wehring | 31 August 2011

I love the word 'provenance'. Or, rather, I love that, to some in our industry, it is the very meaning of life while, for others, 'provenance' is a region of France.

That Heineken's UK arm got a wrap from the country's advertising watchdog this week over misleading the consumer about Kronenbourg's provenance has served only to stoke my love for the word.

I must admit, I take tremendous pleasure in making drinks executives squirm by asking them where their provenance-emphasised (or, in some cases - Malibu? - provenance-named) brands are produced.

While Chris has said plenty on the matter earlier today, let me refer you to the opinion of a senior-placed drinks executive, who earlier this month told me that "provenance is important only if the consumer believes it is important. If it doesn't matter to the consumer where his beer comes from, then there's nothing anyone can do to make it matter."

 


BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeĆ³n Tequila....

BLOG

A drink that makes you thin?

The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....

just-drinks homepage



Forgot your password?