Blog: Provenance - Does it REALLY matter?
Olly Wehring | 31 August 2011
I love the word 'provenance'. Or, rather, I love that, to some in our industry, it is the very meaning of life while, for others, 'provenance' is a region of France.
That Heineken's UK arm got a wrap from the country's advertising watchdog this week over misleading the consumer about Kronenbourg's provenance has served only to stoke my love for the word.
I must admit, I take tremendous pleasure in making drinks executives squirm by asking them where their provenance-emphasised (or, in some cases - Malibu? - provenance-named) brands are produced.
While Chris has said plenty on the matter earlier today, let me refer you to the opinion of a senior-placed drinks executive, who earlier this month told me that "provenance is important only if the consumer believes it is important. If it doesn't matter to the consumer where his beer comes from, then there's nothing anyone can do to make it matter."
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
Here are some of the top stories from just-drinks last week, featuring PepsiCo, San Miguel Corp, Stock Spirits and William Grant & Sons....
- Pernod's Portman Group penalty - a coincidence?
- A tobacco analogy soft drinks will want to embrace
- Comment - Coke Life: Hit or Miss?
- just The Preview - SABMiller's Q1
- Cognac plays the waiting game in China
- Pernod Ricard swings at Portman Group
- Remy posts Q1 sales drop as Edrington loss bites
- Bacardi to fight US football team legal action
- C&C Group steps down as Portman Group funder
- Distell to take 26% stake in spirits firm KHEAL