Blog: Provenance - Does it REALLY matter?
Olly Wehring | 31 August 2011
I love the word 'provenance'. Or, rather, I love that, to some in our industry, it is the very meaning of life while, for others, 'provenance' is a region of France.
That Heineken's UK arm got a wrap from the country's advertising watchdog this week over misleading the consumer about Kronenbourg's provenance has served only to stoke my love for the word.
I must admit, I take tremendous pleasure in making drinks executives squirm by asking them where their provenance-emphasised (or, in some cases - Malibu? - provenance-named) brands are produced.
While Chris has said plenty on the matter earlier today, let me refer you to the opinion of a senior-placed drinks executive, who earlier this month told me that "provenance is important only if the consumer believes it is important. If it doesn't matter to the consumer where his beer comes from, then there's nothing anyone can do to make it matter."
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
- Whisk(e)y leads vodka in US, but for how long?
- Scottish Independence and Scotch Whisky
- Wine in the UK: Tell Us Something We Don't Know
- Sustainability in Spirits - Part I
- Will Craft Brewers be Tempted by Private Equity?
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo settles Explorers Club trademark dispute
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller
- Diageo unveils sixth Johnnie Walker House in Asia