Blog: Provenance - Does it REALLY matter?
Olly Wehring | 31 August 2011
I love the word 'provenance'. Or, rather, I love that, to some in our industry, it is the very meaning of life while, for others, 'provenance' is a region of France.
That Heineken's UK arm got a wrap from the country's advertising watchdog this week over misleading the consumer about Kronenbourg's provenance has served only to stoke my love for the word.
I must admit, I take tremendous pleasure in making drinks executives squirm by asking them where their provenance-emphasised (or, in some cases - Malibu? - provenance-named) brands are produced.
While Chris has said plenty on the matter earlier today, let me refer you to the opinion of a senior-placed drinks executive, who earlier this month told me that "provenance is important only if the consumer believes it is important. If it doesn't matter to the consumer where his beer comes from, then there's nothing anyone can do to make it matter."
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory