Blog: Private equi-tea
Olly Wehring | 2 July 2007
India’s Tata Tea is mooted as mulling a bid for Cadbury Schweppes’ US beverage business. Local reports have suggested that Tata is planning to combine with a joint bid being lodged by private equity group Blackstone and Lion Capital for the Cadbury drinks businesses.
The existence of private equity groups amongst the bidders confirms the growing interest this financial sector is taking in the industry. PEGs remain a hugely misunderstood sector but they’re a rising presence in the drinks world. Keep your eyes peeled for an analysis of private equity groups and their role within the drinks industry, which we’ll be running later this week.
Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....
A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
Rarely do sponsorship deals pay off so quickly. ...
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