Blog: Prejudice or prudence over Tsingtao?
Chris Mercer | 21 January 2011
Tsingtao is throwing out its foreign auditors, who obviously know best, and is replacing them with ones based in mainland China. Inevitably, then, the brewer's results will not be trustworthy from here on in.
This has been the gist of much media chatter over the past week, following news that Tsingtao would use a local branch of PricewaterhouseCoopers in China to audit its results - instead of auditors based in Hong Kong.
Some of the reaction to Tsingtao is, at best, patronising and, at worst, prejudiced. China's quite new to all this finance stuff, isn't it?
While I understand that there are legitimate concerns about transparency in China on a range of issues, this doesn't mean that we should assume Tsingtao is going to get straight down to fiddling the books at the first opportunity.
Thank goodness for "prominent shareholder activist" David Webb, who became the voice of reason in one AFP report. "I don't think they're going to let just any firm do this work," he said, observing that China, on balance, probably doesn't want its own version of Enron, thank you very much. "They don't want a huge embarrassment on their hands," said Webb.
No, and I bet Japan's Asahi Breweries could do without it, as well.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Why did Mast-Jägermeister buy Sidney Frank?
- Why consumers don't care about vodka's provenance
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard's FY fiscal-2015 - Preview
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Pernod Ricard "in line" after full-year results
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research