Blog: Prejudice or prudence over Tsingtao?
Chris Mercer | 21 January 2011
Tsingtao is throwing out its foreign auditors, who obviously know best, and is replacing them with ones based in mainland China. Inevitably, then, the brewer's results will not be trustworthy from here on in.
This has been the gist of much media chatter over the past week, following news that Tsingtao would use a local branch of PricewaterhouseCoopers in China to audit its results - instead of auditors based in Hong Kong.
Some of the reaction to Tsingtao is, at best, patronising and, at worst, prejudiced. China's quite new to all this finance stuff, isn't it?
While I understand that there are legitimate concerns about transparency in China on a range of issues, this doesn't mean that we should assume Tsingtao is going to get straight down to fiddling the books at the first opportunity.
Thank goodness for "prominent shareholder activist" David Webb, who became the voice of reason in one AFP report. "I don't think they're going to let just any firm do this work," he said, observing that China, on balance, probably doesn't want its own version of Enron, thank you very much. "They don't want a huge embarrassment on their hands," said Webb.
No, and I bet Japan's Asahi Breweries could do without it, as well.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Pernod Ricard 's first-half results - Preview
- Carlsberg's Q4 & full-year results - Preview
- Carlsberg's full-year performance by region
- Heineken's FY performance by region - Focus
- Key trends for beer in 2016 - Focus
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- SABMiller's Europe chief to join Britvic board
- Asahi Group to buy Grolsch, Peroni from SABMiller