Blog: Chris Brook-CarterPreaching to a captive audience

Chris Brook-Carter | 26 October 2004

Men are notorious for their reluctance to chat whilst standing at a urinal. Not for men the trip to the loo in pairs, oh no. It could be your long-lost brother standing next to you while you relieve yourself, he still wouldn’t warrant more than a nod and an “Alright?”

But the male lavatories’ silence is set to be broken.

Talking urinals are being tested in Montreal, Canada. The Wizmark, a small plastic disc with flashing lights and a microprocessor-powered larynx, will soon be residing at the base of urinals at 100 bars and nightclubs in and around the city.

Bearing a Molson logo on a target motif, the ‘interactive urinal communicators’ - or Uricoms, as they’re known in French - are motion-activated to sound a siren and say “The cold shot of Molson Dry at 6.5% alcohol – It’s legal.” In French.

Words fail me - and I'm not even standing at a urinal.


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