Blog: Powdered alcohol pioneer sets the record straight - video

James Wilmore | 9 May 2014

As I'm sure you'd agree, powdered alcohol product Palcohol really doesn't need any more publicity. For what, at best, will likely be a niche offering - if it ever makes the market - it's attracted a lot of column inches.

But, if you haven't had your fill and feel like getting intoxicated on the rhetoric of the man behind the brand, you're in luck. Mark Phillips has posted a near-17-minute video (!) on YouTube, explaining everything you'd like to know about Palcohol. It's entitled 'The Truth about Palcohol'. He also addresses a few of the haters. 

You have been warned.

NEWS

Diageo's Smirnoff Red, White & Berry - Product Launch

Diageo has followed in Anheuser-Busch InBev's footsteps with the launch of the "patriotic" Smirnoff Red, White & Berry vodka in the US....

BLOG

The brutal truth behind India's temperance movement

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

just-drinks homepage



Forgot your password?