Blog: Olly WehringPostcard from Brazil - #1 - PR stress

Olly Wehring | 15 May 2008

It must be every PR's worst nightmare – you take a load of journalists away on a trip – often at great expense - and, all the time you're on site, you fear a member of your company's workstaff saying, or doing, something that reflects badly on your firm.

Yes, that's right, members of the PR world, we're looking out for it too.

So, I couldn't resist, on a trip round AmBev's largest brewery in Brazil today (12 May), to ask – during the 'any questions' part of the presentation – why one of the InBev unit's employees was wearing a 'Miller Genuine Draught' shirt.

It seems this kind of situation transcends language boundaries. Quick as you like, one of the Brazilian's colleagues says: “He's new!”

Turns out AmBev used to brew MGD at its facility in Sao Paulo. But the irony wasn't wasted on us.

How we all laughed. A lot.


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?