Blog: Pooled result
Chris Brook-Carter | 8 October 2003
About 6.3m people crowded into the beer tents during the festival, about 400,000 more than in the last two years, and drank 6.1 million litres of beer, an increase of 7%. This is a number beaten only in 2000, when a record 6,5 million litres were drunk, was more consumed.
According to reports demand was so spectacular in the first week of the festival, due to warm and dry weather, that some taps briefly ran out of beer.
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
It is with great sadness that I announce that just-drinks' deputy editor, James Wilmore, will be leaving us next month....
It was a throwaway aside in a conversation about marketing spend....
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