Blog: Chris Brook-CarterPooled result

Chris Brook-Carter | 8 October 2003

Well if the German beer industry needed a fillip of any sort it certainly got it with this year's Munich beer festival. Various numbers started to come in as the event drew to a close on Sunday, but the figure that conjures up the most colourful image of the event is that visitors drank the equivalent of six Olympic-sized swimming pools during the two-weeks, which is apparently close to the annual event's record, organisers said.

About 6.3m people crowded into the beer tents during the festival, about 400,000 more than in the last two years, and drank 6.1 million litres of beer, an increase of 7%. This is a number beaten only in 2000, when a record 6,5 million litres were drunk, was more consumed.

According to reports demand was so spectacular in the first week of the festival, due to warm and dry weather, that some taps briefly ran out of beer.

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

just-drinks homepage



Forgot your password?