Blog: Chris Brook-CarterPooled result

Chris Brook-Carter | 8 October 2003

Well if the German beer industry needed a fillip of any sort it certainly got it with this year's Munich beer festival. Various numbers started to come in as the event drew to a close on Sunday, but the figure that conjures up the most colourful image of the event is that visitors drank the equivalent of six Olympic-sized swimming pools during the two-weeks, which is apparently close to the annual event's record, organisers said.

About 6.3m people crowded into the beer tents during the festival, about 400,000 more than in the last two years, and drank 6.1 million litres of beer, an increase of 7%. This is a number beaten only in 2000, when a record 6,5 million litres were drunk, was more consumed.

According to reports demand was so spectacular in the first week of the festival, due to warm and dry weather, that some taps briefly ran out of beer.

BLOG

How to test Heineken's sense of humour

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....

BLOG

Which spirits category is the next big thing?

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....

BLOG

Aperol Spritz - Just the one. A large one?

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....

BLOG

Boston Beer Co "just plain ugly" for TV money man

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....

just-drinks homepage



Forgot your password?