Blog: Pomegreat told to keep a lid on it
Olly Wehring | 19 December 2006
Should Pomegreat be seen to have overstepped the advertising line by communicating its medicinal credentials in an advertorial piece?
The thriving UK new boy wrote that its pomegranate product could improve heart health, reduce the risk of strokes and slim the chances of prostate cancer. In response, the UK’s Advertising Standards Authority ruled late last week that it had made illegal medicinal claims.
Understandably, the ASA is keen to keep tested medicines on a different playing field to other products. But as food and drinks companies find answers to consumer concerns over health and obesity, the question is whether advertising standards should be so black and white.
With the emergence of natural, organic, and functional products, more leeway is needed for manufacturers to communicate the worth of such brands. Surely, this would also be consistent with the Governmental obsession with responsible advertising.
In the meantime, the Pomegreat example shows that less healthy drinks and alcohol are not the only subject of marketing clampdowns, the healthier end of the soft drinks spectrum has to be careful about over-zealous ads too.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- It isn't just men who like beer - Comment
- Why sports drinks fail to ride the Olympic wave
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Experienced hands hold firm at CCEP - Analysis
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends