Blog: Pomegreat told to keep a lid on it
Olly Wehring | 19 December 2006
Should Pomegreat be seen to have overstepped the advertising line by communicating its medicinal credentials in an advertorial piece?
The thriving UK new boy wrote that its pomegranate product could improve heart health, reduce the risk of strokes and slim the chances of prostate cancer. In response, the UK’s Advertising Standards Authority ruled late last week that it had made illegal medicinal claims.
Understandably, the ASA is keen to keep tested medicines on a different playing field to other products. But as food and drinks companies find answers to consumer concerns over health and obesity, the question is whether advertising standards should be so black and white.
With the emergence of natural, organic, and functional products, more leeway is needed for manufacturers to communicate the worth of such brands. Surely, this would also be consistent with the Governmental obsession with responsible advertising.
In the meantime, the Pomegreat example shows that less healthy drinks and alcohol are not the only subject of marketing clampdowns, the healthier end of the soft drinks spectrum has to be careful about over-zealous ads too.
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
- Scottish Independence and Scotch Whisky
- Comment - Heineken's 'No' Cuts SABMiller Options
- SABMiller spurned by Heineken: The start of the en
- Irish whiskey eyes a slice of Scotch's global pie
- Can the New World Learn a Lesson from the Old?
- Diageo's Special Releases 2014
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- William Grant opens Tullamore D.E.W. distillery
- Rabobank warns of "mountainous task" for Scotch