Blog: Polish vodkas prove their worth in Ukraine
Andy Morton | 26 January 2015
One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country.
Speaking at a media lunch in London today, Andrew Notcutt, Russian Standard's global Travel Retail marketing director, told journalists that sales of his company's trademark vodka brand have fallen since tensions flared between Russia and its neighbour last year.
However, Notcutt said the drop has been compensated by rising sales in Ukraine of Russian Standard's Polish vodka brands, such as the bison grass-flavoured Zubrówka. These are brands that - unlike Russian Standard which does so in its very name - do not easily give away their Russian ownership.
Russian Standard's Polish vodka brands are a recent relatively recent acquisitions. The company took charge of Zubrówka, Absolwent and Soplica when it acquired Central European Distribution Corporation in 2013.
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