Blog: Playing swap-sies with Foster's boss
Olly Wehring | 5 October 2006
Into London yesterday, to meet the Foster’s Group CEO Trevor O’Hoy for the first time.
Despite being quietly-spoken, O’Hoy was certainly not backward at coming forward, and fielded all questions with a straight bat. Most noticeable was his response to my query about whether Foster’s would look to change its name in the future. After all, having sold the rights to the Foster’s beer brand in several markets recently, is the name not a little redundant nowadays?
“The name Foster’s gets us access to people like you (I’m hoping he means journalists) and also to shareholders,” he said. “Foster’s as a name is actually bigger than it really is – it’s very well-known. We see it as a net positive at the moment. You’ve got to have something to hang on to!”
When I asked him what potential names he’d consider, he smiled: “What’s Diageo backwards?”
“Actually, just-drinks is quite an apt name,” he added, glancing at my name badge. “I’ll swap you ‘just-drinks’ for our brewing interests in Vietnam, if you like!”
I would, Trevor, but the commute would probably kill me.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- SABMiller's troubles fuel M&A rumours
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- Diageo Q1 sales dip "in line with expectations"
- Moet Hennessy sales falter in YTD
- United Spirits sees Q1 net loss