Blog: Olly WehringPilsner Urquell - a good time had by all, but how much??

Olly Wehring | 6 October 2006

Back into London on Wednesday evening, at the request of SABMiller’s Pilsner Urquell. The beer is the subject of a GBP2m promotional push in the UK, also announced last week.

The swanky do, held at the very smart Serpentine Gallery in Kensington Gardens, included DJs, Czech sentry guards and canapés created by renowned chef Albert Roux.

We also got the chance to try pouring our own beer (sounds easy, eh? You’d think!), and a super goody bag to take away, including two Pilsner Urquell-branded glasses in a presentation box.

I’ve a worrying feeling, however, that most of the GBP2m went on just the one night…


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?