Blog: Pilsner Urquell - a good time had by all, but how much??
Olly Wehring | 6 October 2006
Back into London on Wednesday evening, at the request of SABMiller’s Pilsner Urquell. The beer is the subject of a GBP2m promotional push in the UK, also announced last week.
The swanky do, held at the very smart Serpentine Gallery in Kensington Gardens, included DJs, Czech sentry guards and canapés created by renowned chef Albert Roux.
We also got the chance to try pouring our own beer (sounds easy, eh? You’d think!), and a super goody bag to take away, including two Pilsner Urquell-branded glasses in a presentation box.
I’ve a worrying feeling, however, that most of the GBP2m went on just the one night…
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Has Diet Coke passed its sell-by date? - Comment
- Diageo brands need "fixing and nurturing" - TWE
- SAB shareholders granted AB InBev vote split
- Pernod Ricard wins Ron Matusalem 'Cuba' legal row
- Work begins on Glasgow distillery
- This week in wine & spirits on just-drinks
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages