Olly Wehring

Pilsner Urquell - a good time had by all, but how much??

By: Olly Wehring - 6 October 2006 16:39

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Back into London on Wednesday evening, at the request of SABMiller’s Pilsner Urquell. The beer is the subject of a GBP2m promotional push in the UK, also announced last week.

The swanky do, held at the very smart Serpentine Gallery in Kensington Gardens, included DJs, Czech sentry guards and canapés created by renowned chef Albert Roux.

We also got the chance to try pouring our own beer (sounds easy, eh? You’d think!), and a super goody bag to take away, including two Pilsner Urquell-branded glasses in a presentation box.

I’ve a worrying feeling, however, that most of the GBP2m went on just the one night…

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