Blog: Olly WehringPilsner Urquell - a good time had by all, but how much??

Olly Wehring | 6 October 2006

Back into London on Wednesday evening, at the request of SABMiller’s Pilsner Urquell. The beer is the subject of a GBP2m promotional push in the UK, also announced last week.

The swanky do, held at the very smart Serpentine Gallery in Kensington Gardens, included DJs, Czech sentry guards and canapés created by renowned chef Albert Roux.

We also got the chance to try pouring our own beer (sounds easy, eh? You’d think!), and a super goody bag to take away, including two Pilsner Urquell-branded glasses in a presentation box.

I’ve a worrying feeling, however, that most of the GBP2m went on just the one night…


BLOG

A meaty Malbec? Pernod Ricard uncorks Graffigna 'London Steak Awards'

Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing. ...

BLOG

Pernod Ricard's Havanista remains poised to capitalise post-embargo

Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...

BLOG

Does Oscar glory beckon for 'Mr Heineken'?

Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....

BLOG

Is pisco preparing to make some noise?

Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...

just-drinks homepage



Forgot your password?