Blog: Pest control
Chris Brook-Carter | 8 November 2004
Coca-Cola may have a new image problem, according to stories coming out of India, although should sales of carbonates continue to fall, Coke’s management may do well to exploit this new trend.
Cotton farmers in some Indian villages are buying up stocks Coca-Cola and Pepsi, believing that the sugar in the fizzy drinks kills pests.
According to Reuters, farmers say scientists advised them to mix pesticides with a sugary syrup to control pests, and they found the mixture cheaper and more effective than pure chemicals.
Of course Coke and Pepsi have denied the claims. But the local man who pioneered this alternative use for cola is already something of a celebrity. His crop survived an attack of pests which had resisted other remedies.
"We found that all the colas had uniform effect on pests. The pests became numb and fell to ground," he said.
He said the drinks had all the elements they needed: they were cheaper, sticky, fizzy, and attracted ants, which devoured the larvae of the pests. You can't buy that sort of publicity!
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Pernod's mood darkens over India - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- BrewDog moves into spirits with LoneWolf launch
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Portman Group heads to Tesco for new chief exec
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report