Blog: Perrier gets a new rival?
Chris Mercer | 22 September 2010
France's once free-flowing love affair with bottled water has slowed to a trickle in recent years and authorities are keen to stem it completely - by trialling a new style of public fountain.
Parisians are being offered free sparkling water, as much as they can drink, from a newly-installed fountain in the French capital. The city's public water board, Eau de Paris, opened its 'La Petillante' fountain in the 12ieme arrondissement yesterday (21 September).
Using a carbonation system developed and trialled in Italy, the fountain could be a central part of French authorities' desire to wean more people off their beloved bottled water - for the sake, they say, of the environment.
It all depends on whether Eau de Paris can impress its Parisian consumers - a tough bunch to please at the best of times.
One woman was quoted as saying that the water tasted "une peu comme Perrier". My guess is that Nestle probably doesn't have to start worrying about brand loyalty just yet, however.
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