Blog: Chris MercerPerrier gets a new rival?

Chris Mercer | 22 September 2010

France's once free-flowing love affair with bottled water has slowed to a trickle in recent years and authorities are keen to stem it completely - by trialling a new style of public fountain.

Parisians are being offered free sparkling water, as much as they can drink, from a newly-installed fountain in the French capital. The city's public water board, Eau de Paris, opened its 'La Petillante' fountain in the 12ieme arrondissement yesterday (21 September).

Using a carbonation system developed and trialled in Italy, the fountain could be a central part of French authorities' desire to wean more people off their beloved bottled water - for the sake, they say, of the environment.

It all depends on whether Eau de Paris can impress its Parisian consumers - a tough bunch to please at the best of times.

One woman was quoted as saying that the water tasted "une peu comme Perrier". My guess is that Nestle probably doesn't have to start worrying about brand loyalty just yet, however.


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?