Blog: Perrier gets a new rival?
Chris Mercer | 22 September 2010
France's once free-flowing love affair with bottled water has slowed to a trickle in recent years and authorities are keen to stem it completely - by trialling a new style of public fountain.
Parisians are being offered free sparkling water, as much as they can drink, from a newly-installed fountain in the French capital. The city's public water board, Eau de Paris, opened its 'La Petillante' fountain in the 12ieme arrondissement yesterday (21 September).
Using a carbonation system developed and trialled in Italy, the fountain could be a central part of French authorities' desire to wean more people off their beloved bottled water - for the sake, they say, of the environment.
It all depends on whether Eau de Paris can impress its Parisian consumers - a tough bunch to please at the best of times.
One woman was quoted as saying that the water tasted "une peu comme Perrier". My guess is that Nestle probably doesn't have to start worrying about brand loyalty just yet, however.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1