Blog: Pernod's US top man talks Christmas and cocktails

James Wilmore | 10 December 2013

The US is an increasingly key battleground for global wine and spirits producers over the Christmas period. In an interview with Fox Business last week, Pernod Ricard's US chief, Brian Fry, revealed that the unit sells a third of its annual Champagne volumes between October and December. 

He also talked about on-going premiumisation in the market and echoed comments made by Bacardi CEO Ed Shirley, in an interview with just-drinks, about the on-going importance of cocktail culture. 
Watch the full interview with Brian Fry here


Sectors: Spirits, Wine

Companies: Ricard, Bacardi, Pernod Ricard, Pernod


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...


And, then he goes and spoils it all by saying something stupid like “I'm thinking of buying SABMiller”

Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...


Product Launch - Brown-Forman's Jack Daniel's Sinatra Century

Brown-Forman has launched Sinatra Century under its Jack Daniel's whiskey brand. ...


A good book and a glass of wine - Keeping marketing simple

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......

just-drinks homepage

Forgot your password?