Blog: Pernod's US top man talks Christmas and cocktails

James Wilmore | 10 December 2013

The US is an increasingly key battleground for global wine and spirits producers over the Christmas period. In an interview with Fox Business last week, Pernod Ricard's US chief, Brian Fry, revealed that the unit sells a third of its annual Champagne volumes between October and December. 

He also talked about on-going premiumisation in the market and echoed comments made by Bacardi CEO Ed Shirley, in an interview with just-drinks, about the on-going importance of cocktail culture. 
Watch the full interview with Brian Fry here

 

Sectors: Spirits, Wine

Companies: Ricard, Bacardi, Pernod Ricard, Pernod

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

NEWS

InVivo lines up Baarsma Wine Group purchase

The wine unit of French agricultural co-operative InVivo has announced the acquisition of Netherlands-based Baarsma Wine Group....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

NEWS

North Channel Distillery’s Frisco - Product Launch

San Francisco-based North Channel Distillery has launched what it calls a Californian take on Pisco....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?