Blog: Pernod's US top man talks Christmas and cocktails

James Wilmore | 10 December 2013

The US is an increasingly key battleground for global wine and spirits producers over the Christmas period. In an interview with Fox Business last week, Pernod Ricard's US chief, Brian Fry, revealed that the unit sells a third of its annual Champagne volumes between October and December. 

He also talked about on-going premiumisation in the market and echoed comments made by Bacardi CEO Ed Shirley, in an interview with just-drinks, about the on-going importance of cocktail culture. 
Watch the full interview with Brian Fry here

 

Sectors: Spirits, Wine

Companies: Ricard, Bacardi, Pernod Ricard, Pernod

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

NEWS

Diageo's India wine unit launches new expression, amid talk of uncertain future

The wine arm of India's United Spirits has launched its first new product since the unit came under Diageo control....

BLOG

I'll drink what I want, Stoli, but make it easy, yeah?

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...

BLOG

Your company's homepage on just-drinks

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....

BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

just-drinks homepage



Forgot your password?