Blog: Olly WehringPernod Ricard - sell, sell, sell.

Olly Wehring | 8 April 2009

Pernod's announcement today (8 April) that it is selling its Wild Turkey Bourbon brand to Campari is just the latest in a long list of divestments made by the France-based company since it completed its purchase of Vin & Sprit almost a year ago.

Last year, Pernod said it was looking to dispose of up to EUR1bn (US$1.32bn)-worth of "non strategic assets brands". Including today's sale, the company has brought in EUR577m (US$763.2m).

Here's a timeline of that process.

8 April 2009 - Wild Turkey. Sold to Gruppo Campari - US$575m.

1 April 2009 - Star gin, Red Port and Dry Anis. Sold to Arcus Gruppen – fee undisclosed.

1 April 2009 - Gronstedt Cognac. Sold to Altia – fee undisclosed.

2 March 2009 - Bisquit Cognac. Sold to Distell Group – US$41m.

19 January 2009 - Serkova Vodka. Sold to Amvyx – fee undisclosed.

16 January 2009 - Lubuski Gin. Sold to Vinpol Sp, a subsidiary of Henkell & Co. Sektkellerei – fee undisclosed.

1 October 2008 – Cruzan rum. Sold to Fortune brands – US$100m.

1 October 2008 – Pernod pulls Vin & Sprit out of Maxxium – cost: US$130m.

29 August 2008 - Glendronach Scotch distillery. Sold to BenRiach Distillery Company – fee undisclosed.


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