Blog: Pernod Ricard - sell, sell, sell.
Olly Wehring | 8 April 2009
Pernod's announcement today (8 April) that it is selling its Wild Turkey Bourbon brand to Campari is just the latest in a long list of divestments made by the France-based company since it completed its purchase of Vin & Sprit almost a year ago.
Last year, Pernod said it was looking to dispose of up to EUR1bn (US$1.32bn)-worth of "non strategic assets brands". Including today's sale, the company has brought in EUR577m (US$763.2m).
Here's a timeline of that process.
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Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
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- Comment - How Hand-Made is Tito's Handmade Vodka?
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- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch