Blog: Olly WehringPernod Ricard - sell, sell, sell.

Olly Wehring | 8 April 2009

Pernod's announcement today (8 April) that it is selling its Wild Turkey Bourbon brand to Campari is just the latest in a long list of divestments made by the France-based company since it completed its purchase of Vin & Sprit almost a year ago.

Last year, Pernod said it was looking to dispose of up to EUR1bn (US$1.32bn)-worth of "non strategic assets brands". Including today's sale, the company has brought in EUR577m (US$763.2m).

Here's a timeline of that process.

8 April 2009 - Wild Turkey. Sold to Gruppo Campari - US$575m.

1 April 2009 - Star gin, Red Port and Dry Anis. Sold to Arcus Gruppen – fee undisclosed.

1 April 2009 - Gronstedt Cognac. Sold to Altia – fee undisclosed.

2 March 2009 - Bisquit Cognac. Sold to Distell Group – US$41m.

19 January 2009 - Serkova Vodka. Sold to Amvyx – fee undisclosed.

16 January 2009 - Lubuski Gin. Sold to Vinpol Sp, a subsidiary of Henkell & Co. Sektkellerei – fee undisclosed.

1 October 2008 – Cruzan rum. Sold to Fortune brands – US$100m.

1 October 2008 – Pernod pulls Vin & Sprit out of Maxxium – cost: US$130m.

29 August 2008 - Glendronach Scotch distillery. Sold to BenRiach Distillery Company – fee undisclosed.


BLOG

Measuring up fake wine

Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...

BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

just-drinks homepage



Forgot your password?