Blog: Olly WehringPernod Ricard - On your bike, for The Benevolent

Olly Wehring | 20 June 2012

Last month, we (exclusively) announced that the deputy MD at Pernod Ricard UK, Simon Thomas, is set to leave the company. Prior to his departure, however, Simon this month embarked on a charity bicycle ride – a 640-mile charity bicycle ride.

Starting At The Glenlivet distillery in Speyside last week, Simon and a team of Pernod Ricard UK employees, arrived at the Beefeater distillery here in London yesterday (19 June). The riders are raising money for The Benevolent, the drinks industry charity of which Simon is the chairman.

The team has raised 80% of its fund-raising target, apparently, so if you'd like to make a donation, then head here between now and 12 July.

And, if you'd like to see the team's video diary, before Simon cycles off into the sunset, then click here, paying particular attention to the start of day seven - don't drink and ride, boys!


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?