Blog: PepsiCo struggles to kill off split speculation
Michelle Russell | 13 October 2011
PepsiCo's formation of a 'council' last month has done little to dampen rumours of the company doing what many in the industry have termed 'a Kraft', ie splitting its snacks and beverages divisions.
While analysts have suggested that a split of the business could achieve more value for shareholders, PepsiCo has maintained that it will not do so and, inevitably, this was the line of questioning fired at the company's CFO, Hugh Johnston, on PepsiCo's third-quarter earnings call yesterday.
Understandably, both investors and the media are keen to get to the bottom of PepsiCo's thoughts on whether a split is on the horizon, or indeed, whether management has even met to discuss such a possibility. Given the sluggish North American beverages market and commodity cost increases, there is certainly pressure on the company to return value to shareholders now in any way it can.
Kraft's chairman and CEO Irene Rosenfeld insisted last month that the split of its North American grocery unit and a global snacks business would allow both to focus on growth in their respective fields.
While this may be true for the US food firm, it does not appear to be so for PepsiCo, as Johnston reiterated to journalists.
The CFO insisted that, while PepsiCo is in the process of "turning over every stone to look for opportunities of unlocking shareholder value", the company will look at a number of combinations, but splitting the business is not one of them.
"We see ourselves aas having highly complimentary businesses and taking it apart I know would be very costly and I really don't see the benefit in doing so," Johnston said. "If we saw something that would unlock significant shareholder value, then we would do it."
While Johnston's affirmations appear to suggest that this option is not on the table for the time being, analysts and investors will still be watching closely to see what material gains the company's new council can achieve.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Sustainability: What Craft Teaches Multi-Nationals
- Pernod takes positives from China Cognac bounce
- Ethiopia competition to remain "intense" - Diageo
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Heineken to cut jobs in global shake-up
- Bacardi bags a Bourbon with Angel's Envy buy
- Bacardi Brown-Forman here to stay
- Carlsberg takes on Stella Artois in new campaign
- Anheuser-Busch InBev lines up new chairman
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Heineken N.V. - Strategy and SWOT Report
- Champagne: Less Than Bubbly