Blog: Andy MortonPepsiCo reveals 1893 Pepsi - video

Andy Morton | 21 March 2016

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.

A video on Twitter gives substance to the reports from late last year that the company was to launch a “craft” Pepsi in an attempt to woo Millennials. The short clip shows a bartender in what looks like a cocktail lounge serve up a long-glassed 1893 with the slogan “Boldly Served Colas”. Two flavours are featured, Original Cola and Ginger Cola.

PepsiCo did not immediately respond to a request for comment.

The ad also reveals that 1893 is made with kola nut extract, sparkling water and “real” sugar, the same pared-down recipe PepsiCo boasted about for its Caleb's Kola. 1893 also shares Caleb's nod to the Pepsi roots - the year is when a predecessor to Pepsi was first launched and Caleb's is named after Caleb Bradham, the inventor of the Pepsi formula.

What's different, however, is the Pepsi branding, meaning PepsiCo is bringing out its big guns in the fight against declining CSD sales in the US.

In this regard, they are copying the brewing industry. Check out this comment on Heineken and its namesake lager. Same rules apply to Pepsi.

Sectors: Product launches, Soft drinks, Water

Companies: PepsiCo

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