Blog: Pepsi spreads wings beyond CSDs
Olly Wehring | 8 January 2007
In the space of five months, PepsiCo has once again demonstrated its willingness to expand beyond its traditional carbonated boundaries. In August, the company acquired the sparkling juice brand Izze Beverage Co. for US$75m from backers Greenmont Capital Partners and Sherbrooke Capital. Yesterday (8 January), Pepsi sealed a deal to buy the juice and smoothie company Naked Juice Co. from North Castle Partners for an undisclosed amount.
Neither acquisitions risk breaking the bank, but they are strategically important nonetheless.
Izze Beverage Co, for example, only had revenues around the US$25m mark when it was acquired. Such is the demand for drinks outside the CSD category at present, however, that the drinks and snack giant can expect significant growth once its distribution and marketing arms flex their muscles.
As one analyst said today: “Pepsi and Coke don’t make acquisitions of these beverage companies because they can. They see the need.”
Expect much more of the same this year, then.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Six key trends for alcoholic drinks in 2016
- Aus wine industry pays price for past failures
- Ten things to know about spirits in the US
- Will value-sharing in Travel Retail become reality
- What's in store for Super Bowl 5 - Focus
- SABMiller hits back in UK corporation tax row
- William Grant & Sons restructures US team
- Diageo's Orphan Barrel The Gifted Horse - NPD
- American rye whiskey sales leap 600% in five years
- Moet Hennessy sees China rebound in strong FY
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research