Blog: Paint job
Chris Brook-Carter | 16 October 2003
One of the more interesting concepts has been a switch from just sponsoring someone else's event to hosting your own. Smirnoff has gone down this root with the Smirnoff Experience, a range of dance events round the globe. Back here in the UK, Carling has been extremely successful in allying itself to the music scene, by hosting a range of rock and pop concerts and sponsoring spaces on the London Underground, for licensed buskers to perform in.
This direction is an expensive route to take of course and one alternative is the growing use of guerrilla advertising. That said there was a good piece in today's Sun newspaper about one such campaign backfiring.
According to the report, Smirnoff has placed ad slogans on the walls of a busy underpass in the city of Leeds, much to the chagrin of city councillors trying to stop youths from daubing graffiti.
An artist working for the firm used steam jets and stencils to create funky catchphrases plugging Smirnoff Ice amid the inner ring road tunnel's grime.
However, Leeds City Council has branded the slogans graffiti and condemned Smirnoff's actions as "sheer vandalism". They said the whole underpass will have to be shut for cleaning -and vowed to hand the company a bill for thousands of pounds.
Diageo, Smirnoff's owner has apparently apologised, claimed no law was broken and said they intend to clean the tunnel once the campaign ends.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...
- Focus - Diageo's FY Performance by Region
- Diageo " knew United Spirits would be complicated”
- It's not all bad for Diageo - Analysis
- Focus - Diageo's FY Performance by Brand
- Diageo upbeat on Scotch prospects
- Challenges remain as Diageo posts flat FY sales
- Bacardi creates Bacardi rum marketing role
- Britvic appoints SABMiller's Dunn as CFO
- Whyte & Mackay brings RumChata to UK
- Tesco pulls small carton-size Ribena, Rubicon, Cap
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research