Blog: Lucy BritnerP Diddy vs 50 Cent in vodka wars

Lucy Britner | 18 August 2015

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his eight-year tie-up with Diageo and Ciroc.

Now, Diddy is known to walk a tightrope between humour and arrogance when it comes to promoting his brand - as viewers of that bubble bath video will no doubt attest. And, his latest snipe at the opposition sees 50 Cent's olive branch, in the form of a case of Effen vodka, snapped and used for kindling.

50 Cent, who is a spokesperson for Beam Suntory's Effen, and P Diddy often use social media to spar with each other about their rival brands. In the latest bout, 50 Cent reportedly delivered a case of Effen to Diddy during a radio interview, with a note that said "Let's be friends".

Last month, Diddy offered 50 Cent a lifetime's supply of Ciroc for his 40th birthday, according to reports.

And so 50 Cent's delivery of just a case of his Effen vodka provoked this response from the Did-meister: "I appreciate his gesture... When you're first starting out in these little companies, they don't really have a lot of supply. So that's with homeboy's vodka, sometimes maybe you can only send a case."

Ouch.

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

just-drinks homepage



Forgot your password?